To save trees, public bus company De Lijn hands out its flyers online
If you take the bus or tram, you are already thinking about the environment. With the Green Pass (Bospas) you get the chance to do an extra effort for nature. For each Green Pass sold, public bus company De Lijn will plant one tree. And with 10.000 Green Passes sold already, we can start making plans to plant a real forest. The flyers announcing this action were distributed online, in order to save trees
| Duval Guillaume Brussels, Campaign, Clients, News | 2 comments |
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2 comments-
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By Rob on May 2nd, 2010 at 6:34 pm
Nice idea… but I totally don’t get the last line ‘So next year we can print our flyers on paper again’. Isn’t that killing the whole idea? Correct me if I’m wrong, but to me this idea is communicating that De Lijn is an environmental friendly bus company. It hands out online flyers to save trees. Great! But in the end you’re actually telling me that the ‘real’ reason for these online flyers is just a lack of budget. And gone is the whole environmental motive…
By Rob on May 2nd, 2010 at 9:40 pm
My mistake… I missed the ‘tree planting’ aspec. You can delete my comment ;)
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