Superior service of Brussels Airlines shown in new pan-african campaign

Apr 26 2010

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With a new African campaign, Brussels Airlines wants to stress its superior service. In a 60� tv-commercial we see a stewardess performing her typical kindness and service in everyday situations on the ground. We see her bring coffee to a guy stuck in straffic or giving a small toy to a child looking bored during a museum visit. Every time the people react pleasantly surprised when seeing the stewardess appearing out of nowhere. The series of scenes is concluded with the line : “The kind of service you only expect in the sky�, followed by the logo of Brussels Airlines. The commercial is currently shown on CNN and TV5 in Africa.

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