In Belgium we have a good habit of eating something sweet with our coffee. Preferably a Lotus caramelised biscuit.
Lotus Bakeries now has the ambition of turning this Belgian habit into a worldwide way of drinking coffee. They start the new international campaign during the world expo in Shangai, showing coffee and Lotus as a perfect match. In their homecountry, Lotus Bakeries already started a nationwide tv-campaign reminding everyone it's best to have a lotus caramelised biscuit (speculoos) when you're drinking your coffee.