Good resolutions for 2010 : see your friends more often

Jan 18 2010

The ticket-to-me is a new product, developed for the new year’s campaign of public bus company De Lijn. It gave all seasonal ticketholders the chance to fulfill their good resolutions of 2010 : see their friends more often. Everyone could enter the names of his or her best friends on a special website. De Lijn saw to it these friends got a ticket-to-me by post.

ticket-to-me-board

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2 comments

  1. By Sonia on March 13th, 2010 at 9:47 pm

    A wonderfully creative approach to promoting travel by bus.

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