Facebook profiles read like biographies, so we used them to promote biographies
To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.
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By muriel vandermeulen on February 1st, 2010 at 1:24 pm
Simply clever, and awesome !
By Voice123 - Commercials Voice Overs on February 10th, 2010 at 6:19 pm
Excellent!, a clever way to exploit social media marketing in a way that isn’t expensive but that definitely has great impact. The discussion idea is great, since this way you get your target customers to interact and share opinions, really awesome.
By Hanne Van Houtte on February 17th, 2010 at 12:14 pm
Another stroke of genius *
By Gilbert on February 18th, 2010 at 9:54 am
‘Nicolas Sarkozy is now friends with Koen Dillen’
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