Advertising 11.000 meters below sea level.
Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.
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