Archive for December, 2010

A simple experiment of Quality paper De Morgen to test the oneness of the euro. 1 euro of each member of the European State is put for sale on eBay. May the strongest currency win.

You can bid during the European summit in Brussels this week, this summit will be dominated by the monetary oneness of the Euro.

Bid here on a Euro [bidding has ended]

With a gold and two silver in the Media Category Duval Guillaume did well at this years Eurobest festival. Gold and 1 silver were handed out to AXA bank&insurance for their ‘axa brings print ad to life’ campaign. In Belgium this campaign was already awarded with gold and named ‘innovative campaign of the year’ at the Mixx Awards (Belgian award for creative excellence in Digital). The second silver was for ‘little robin’ and Opvoedingslijn, a parental hotline for out of control kids.

Next to this there were 5 more shortlists for ‘axa brings print ad to life’ in direct, promo&activation, press and media. There was 1 more shortlist ‘little robin’ in outdoor. The other shortlists were: ‘the house of inventions’ for SOSidee in outdoor, ‘Police Ribbon’ for CAW in outdoor, ‘Classified ads’ for Alfa Romeo in outdoor, ‘Sex’ and ‘dance’ for TMFTravel in film, ‘Extras’ for Telenet in film, ‘Euphoric’ for Bongo in radio, ‘First Radio Flyer’ for De Lijn in Radio and ‘The Blow Job’ for Ché Men’s Magazine in Promo&Activation.

In Belgium it is very common to play Secret Santa at Christmas or New Years Eve. The rules are simple: write your name on a piece of paper. Put all the papers in a box. Take one out and discover who you are going to buy a gift for. Fun. But for Belgian mediashop Eci.be we came with a solution that is even more fun: the giftshaker.

This April, there’s a huge poetry event called ‘Nacht van de Poezie’. From eight in the evening to eight in the morning, 50 world famous poets will give it everything they’ve got. To build some buzz around this unique event and to get people in the mood for some rhymes, we created an online contest: book poetry.