Archive for January, 2010

To promote a new series of world biographies of De Morgen newspaper, we created facebook profiles of famous people. Through the facebook status we spread quotes and photo’s featured in the biographies. We also announced the release date of each book and triggered discussions by commenting on things happening in the world. If you became a facebook friend of Nicolas Sarkozy or Fidel Castro, you could learn to know them a bit. But only by getting the biography you learned to know them really well.

As part of the sales promotion campaign during the Brussels car show,
Alfa Romeo has converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo is now so cheap, you’ll want
to be getting rid of your current wheels pretty quick.

More pictures here.

In a new tv-commercial for Telenet digital tv, a guy named Patrick tells us how it feels to play an extra in films and series. He tells us that more people start recognizing him in the street, which is pretty cool. According to him this is the result of more and more people switching to the outstanding image quality of Telenet digital tv.

For the commercial a real extra was used. The lead actor who greets the extra, is Roel Vanderstukken, a famous Belgian actor and ditto singer.

As part of a sales promotion campaign this ambient stunt in Belgium’s
busiest shopping places illustrates just how easy it is to buy an Alfa Romeo
Mito when the price is incredibly reduced. The headline reads ‘Your chance
to own an Alfa Romeo’ and invites people to discover all the reduced prices
at Alfaromeo.be.

More pictures here.

The ticket-to-me is a new product, developed for the new year’s campaign of public bus company De Lijn. It gave all seasonal ticketholders the chance to fulfill their good resolutions of 2010 : see their friends more often. Everyone could enter the names of his or her best friends on a special website. De Lijn saw to it these friends got a ticket-to-me by post.

TMF Travel is Belgiums favourite party travel organiser for teenagers between 16 and 25. And when you’re having  a clubbing holiday, it’s quite obvious that you’ll soon learn to leave mummy and daddy behind.

Every two years in january, hundreds of car salesmen gather together in Brussels at the ‘Brussels Auto & Moto salon’ with the aim of selling as many cars as they can. So a huge amount is spent on advertising. Or rather, it’s spent on media. But Alfa Romeo, as a non-conformist brand, briefed us to do something different for their 147 model. But just like the others, the only thing we could talk about was price. Their exact words were ‘we can’t go any lower’. We took that literally.