Wrongly addressed mail encourages you to move more

Oct 25 2009

For fitness center HealthCity we made a wrongly addressed mailing. On purpose, of course. Everyone reveived a letter addressed to his or her neighbour. We counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.

healthcity-board-2

Duval Guillaume Brussels, News 2 comments

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2 comments

  1. By Bert Heymans on October 25th, 2009 at 9:06 pm

    Pretty awesome campaign idea, congratulations! It’s got a high potential for meta advertising and quite some word of mouth opportunities, I like it :)

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