The social dimension of the local bakeries

Apr 24 2009

In comparison with the supermarkets, the local bakeries don’t only have better products, they also have that extra social dimension. This social aspect is highlighted in a new TV campaign for the Flemish Union of Fresh Bakers.

In realistic and humouristic way the relationship between the local bakers and their clients is portrayed. For the commercials we used the best possible casting, including Flemish actress Tania Van den Sande, well known for leading roles in some of Flanders’ cult series.

Duval Guillaume, Campaign, News No comments yet



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Duval Guillaume Modem is an idea-centric communications agency in antwerp.

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