Ghent: citymarketing

Jul 14 2009

As part of an elaborated citymarketing action plan for the city of Ghent, the corporate branding division of Duval Guillaume, has developed a new brand identity including new city logo & house style, visual language and content platform. The starting principle is claiming that Ghent is a genuine city harmoniously combining so many different dimensions (culture, innovation, music, harbour,..). The new logo with a double point at the end of the word ‘Ghent’ symbolizes this principle of Ghent being a vibrating society junction for all people living, working and visiting the city. Take a look at the identity manual http://www.news-from-duvalguillaume.com/gent/styleguide/ and discover that city marketing is more than just a graphical make-over.

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Duval Guillaume Antwerp, News 3 comments

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3 comments

  1. By Marc W. Deitch, M.D. on July 16th, 2009 at 11:36 pm

    Very well done !  As a former " gentenaar" having lived in Ghent for 5 years in the late ’60′s as a medical student, I have watched from afar and marvelled how the city has grown in a positive way.I will defitely be back soon !! Marc DeitchFaculteit van Geneeskunde, 1970

  2. By Wouter Vanhoutte on September 23rd, 2009 at 7:14 pm

    Hi, NIce impulse that certainly will find it’s wayI know, cause it’s my City.  And did you know we’re on the same team? Oh Really?Not Really,But Close. Confused?I can explain.If you provide me with an email adress where I can post my spontanious application letter. That would be of great help. For Me and maybe for You too. All the best, Wouter Vanhoutte - copywriter - +32 485 07 99 22 

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