Duval Guillaume makes new worldwide web commercial for TABASCO

Apr 30 2009

Duval Guillaume has made the new web worldwide commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker�, follows the humorous approach introduced by the brand with the famous ‘Mosquito’-spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO® brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.

The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO® Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.

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Duval Guillaume, Campaign, Clients, Duval Guillaume, News 4 comments



4 comments

  1. By Bram on April 30th, 2009 at 4:35 pm

    nice one!

  2. By george grezala on May 1st, 2009 at 12:43 am

    what happened to your nyc office?

  3. By Bram (another one) on May 3rd, 2009 at 8:29 am

    I’m sorry, I allready knew the commercial was for tabasco, because that made the ending (or is it the start) quite preditable. Still a great commercial, love the looks, love the idea. Nice to have a commercial that is both smart and funny but still puts the brand in the centre of attention. Great job. 

  4. By Maxomat on May 4th, 2009 at 8:13 pm

    :-)  

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