Communications agency puts strong leverage on interactive competence. Advertising and communications group Duval Guillaume announces the integration of Atomik in the group’s activities. Atomik is a strong growing expert in interactive brand experiences. The strategic integration enables Duval Guillaume to strengthen its expertise and manpower in the field of interactive strategy, creation and production. Moreover, it underlines the group’s ambition to play a leading part in the online communication market and allows it to further focus on a central role of interaction in integrated communication plans.
Duval Guillaume always builds its campaigns based on a central brand idea. The integration of Atomik will allow us to strengthen the role of interactivity within this approach and synchronize it within strategy, creation and production. Duval Guillaume’s international growth and development will be accelerated in the future building on the digital revolution in the industry. Atomik is a vital part in that strategy.
Says André Duval, CEO of Duval Guillaume.