Duval Guillaume Develops New Brand Identity for Exact

Antwerp, November 19, 2009 – As it celebrates its 25th anniversary, Exact, the international and Euronext quoted business software solutions provider, has unveiled a new brand strategy as well as a new visual identity. Rooted in Exact’s entrepreneurial mindset towards doing business, the brand strategy centers around providing freedom and control to the entrepreneurial world. For this strategic brand exercise, Exact turned to Duval Guillaume Corporate, a division of Duval Guillaume that specializes in branding and corporate communication.


Exact originated 25 years ago from entrepreneurial DNA and has become a leading international provider of business software solutions for small and medium organizations. In order to confirm its positioning towards entrepreneurs and to communicate globally in a consistent way, the company has developed a new brand strategy.

For the development, Exact turned to Duval Guillaume Corporate, a specialized division of communication agency Duval Guillaume, which previously completed international brand exercises for companies including Telindus, InBev, Mio and Niko.

Clemens Riedl, Exact‘s Marketing Director. â€?Based on a comprehensive strategic exercise we have uncovered Exact’s DNA and translated it into a brand strategy focusing on what our company has

been doing since 25 years and will continue to do in the future. Duval Guillaume Corporate proved to be a partner with a remarkable strategic capability to understand our identity.�

„Our goal was to help Exact to discover the link between what they have been doing for the past 25 years with their vision for the future, and to bring that forward in a way that is meaningful to their customers. When working with Exact, it became clear that their strength as a company has been their unrelenting entrepreneurial spirit and their ability to bring their expertise and knowledge as entrepreneurs to the SMB market,â€? says Jeroen de Wit, Creative Director of Duval Guillaume Corporate.