Drink milk now for later

With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.

The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.




One comment

  1. By tom on March 6th, 2009 at 3:46 pm

    zonder bollen pakken hou je dat jumpen toch geen hele avond voleen glas melk zal niet volstaan  

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