With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk. The commercials build on how we all see our future: we all want to grow old, but we don't want to feel old. That's why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.