Drink milk now for later
With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.
The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.
The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.
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2 comments-
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By tom on March 6th, 2009 at 3:46 pm
zonder bollen pakken hou je dat jumpen toch geen hele avond voleen glas melk zal niet volstaan
By Sebastien Caduff on March 1st, 2010 at 2:30 am
Congrats for your great milk AD and the bronze lion 2009 in Cannes … I wrote a little blogpost about this masterpiece in german under: http://www.werbeblog.li/?p=753 for the german speaking fans of creative marketing :)Greets Sébastien
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