‘De Lijn’ shows the advantages of travelling in groups
Flemish public transport company De Lijn launched a campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.
The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show pinguins and fireflies to illustrate that, inviting people to follow their good example.
| Duval Guillaume, News | 4 comments |
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