Archive for July, 2009

As part of an elaborated citymarketing action plan for the city of Ghent, the corporate branding division of Duval Guillaume, has developed a new brand identity including new city logo & house style, visual language and content platform. The starting principle is claiming that Ghent is a genuine city harmoniously combining so many different dimensions (culture, innovation, music, harbour,..). The new logo with a double point at the end of the word ‘Ghent’ symbolizes this principle of Ghent being a vibrating society junction for all people living, working and visiting the city. Take a look at the identity manual http://www.news-from-duvalguillaume.com/gent/styleguide/ and discover that city marketing is more than just a graphical make-over.

Telenet makes it clear once more that they are the best choice for those wanting the fastest internet around. In this new print campaign Telenet addresses online gamers, who know the value of a high quality internet connection.

This new print campaign for Lazer bicycle helmets was illustrated by Italian designer Philippo Comarella and yes we swear: no animals were harmed.

Public bus company De Lijn introduces the first online bus. With this bus you can first visit your favourite destinations online before visiting them with the real bus. The online bus is waiting for you on a wide range of banners, or you can go directly to www.site-seeing.be.

You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.

That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.

Continue reading Buscompany De Lijn takes care of parking stress →

When you’re between 16 and 21 and you go on holiday with TMF Travel,
sightseeing is the last thing you have in mind. However since it’s mostly
your parents who pay for the trip, you have to give them a little proof of
some ‘cultural behaviour’ abroad. So TMF Travel put up a secret archive of
readymade holiday snaps – so you only need to spend a few minutes getting
the photos you need, not a whole day. The result? Happy parents, and more
party time.