Archive for March, 2009

Thanks to the 3 year long ‘fokkie’ campaign for Douwe Egberts, ‘fokkie’, and its french equivalent ‘faké’, have become regularly used words. Time to make it offical.

We started a petition to get these words into the official Dutch and French dictionary. The petition is supported by 3 radio commercials and a special Facebook fan page. You can help us to reach our goal by signing the petition on www.fokkietje.be or www.unpetitfake.be.

Get Fokkie in the dictionary

Listen to the radio commercials (Dutch):
Stop:

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Onzin:

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Met twee:

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Listen to the radio commercials (French):
A deux:

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Courant:

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Insense:

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To mark World Water Day, this mailing for Green Belgium was sent out to companies and the press.
The letter inside can only be read when held under water – proving that water really is the source of all knowledge.

More on Flickr.

In a new TV-commercial, Spa&Fruit wants to position itself more then ever as a low calorie soft drink. Spa&Fruit can rightfully make this claim, because it has a unique combination of natural Spa mineral water and fruit juice.

In the commercial, directed by Henry Littlechild, we see a woman who doesn’t succeed in killing a spider. Every time she steps on the spider, the spider just walks on like nothing has happened. What’s more, the spider even manages to walk on when the woman’s foot is on his back. On this image the pay-off appears: Spa&Fruit, your lightweight lemonade.

Print and online campaign for DUS, Drive Up Safety, Belgium’s most important
youth road safety organization.

More on Flickr.