Archive for February, 2009


Drink milk now for later

With a new TV campaign, the Agricultural Marketing Board of Flanders wants to stimulate the consumption of milk.

The commercials build on how we all see our future: we all want to grow old, but we don’t want to feel old. That’s why everyone is already investing today in tomorrow, through pension funds and anti-wrinkle lotions. You can also invest in your resistance by starting to drink milk on a daily basis. Hence the new claim of the campaign: drink milk now for later.

The campaign kicks off on tv and in cinema. Later on, the commercials will get an interactive sequel.


The stability of AXA Bank

To emphasize the stability of AXA bank and its interest rates,
we made a house of cards out of 2m2 billboards in the Central Station, Brussels, Belgium.

More on Flickr.

axa_houseofcards1


It’s our 13th birthday today

On the 19th of February 1996, today exactly 13 years ago, André Duval and Guillaume Van der Stighelen, signed the birth of Duval Guillaume. We wanted to share our first ad “little pony”, for the Belgian newspaper De Tijd. It was a reaction to the banning of the famous “horses” poster by Benetton, to promote creativity in advertising.

Little Pony

Little Pony

Benetton horses poster

Benetton horses poster

And here’s another ad from the drawer, our agency opening ad:
Duval Guillaume opening ad


‘De Lijn’ shows the advantages of travelling in groups

Flemish public transport company De Lijn launched a campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.

The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show pinguins and fireflies to illustrate that, inviting people to follow their good example.


About Duval Guillaume

Duval Guillaume is an
idea-centric communications agency. 140 people in Antwerp and Brussels.
Duval Guillaume News is our online news channel.

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