Archive for January, 2009

Duval Guillaume in Antwerp was nominated as agency of the year at Merit Awards.
Here is compilation of our work.

Every year a Belgian charity called Peace Islands sells ‘little men’ keyrings in the shape of their logo. These “little people” are a popular way for them to raise funds and for people to support their work with Third World farmers. All sounds so simple. But even the simplest ideas can get lost in translation, as this internet-only film shows.

In Belgium you can only become a donor if you first sign an official document. Since few people are aware of this, Re-born launched a national newspaper campaign in order to make it known to the population.
The two ads generated a lot of traffic to the site and prompted more than a hundred people to register themselves as an organ donor. For both pictures professional dancers where cast, so nobody got hurt during the shooting.

Thanks to Brussels Airlines you don’t have to save money on your travel expenses anymore. You can fly to as many as 50 European destinations for as little as 49,99 euro. One way only, so you don’t have to come back if you don’t want to.

Off of a creative platform that invites listeners to “live their lives with Icelandic Confidence”, Duval Guillaume launched a new radio campaign in Dallas, Miami and Washington DC for Iceland Health to promote their newly formulated Iceland Health Joint Relief product.

Suzanne :
Secret :

Iceland Health is a nutritional supplement with at its base 100-percent Icelandic omega-3 (a natural anti-inflammatory), extracted from the purest fish oil and Icelanders in general are known to have the longest life expectancy in the world (80+).

This insight led us to change the communication approach for Iceland Health from ‘factual, clinical’ to ‘emotional, personal’: through Iceland Health Joint Relief and other IH omega-3-based products, consumers are now offered some of the same benefits experienced by Icelanders and, along with this, the proposition of experiencing life with “Icelandic Confidence.” And not to mention strong and supple joints!

Belgian quality newspaper De Morgen selected the best Dutch and Flemish novels of all time in a special collector’s item edition.

The box contains the work of 20 renowned authors, among them Harry Mulish, Arnon Grunberg, Willem Elsschot and the recently deceased Hugo Claus, more than once contender for the Nobel Prize in Literature.

As you already figured out in the print ad, the essential collection of 20 novels makes every book in your library redundant.

Communications agency puts strong leverage on interactive competence.

Advertising and communications group Duval Guillaume announces the integration of Atomik in the group’s activities. Atomik is a strong growing expert in interactive brand experiences. The strategic integration enables Duval Guillaume to strengthen its expertise and manpower in the field of interactive strategy, creation and production. Moreover, it underlines the group’s ambition to play a leading part in the online communication market and allows it to further focus on a central role of interaction in integrated communication plans.

Duval Guillaume always builds its campaigns based on a central brand idea. The integration of Atomik will allow us to strengthen the role of interactivity within this approach and synchronize it within strategy, creation and production. Duval Guillaume’s international growth and development will be accelerated in the future building on the digital revolution in the industry. Atomik is a vital part in that strategy.

Says André Duval, CEO of Duval Guillaume.