Text Appeal: communication accidents

Text Appeal is a well known adaptation, localisation, translation and transcreation agency based in London. In other words, they make sure your big international campaign doesn’t end up as a culture shock in another country.  Duval Guillaume Antwerp created an entertaining video for Text Appeal. Elliot Polaks, CEO at Text Appeal, will give a speech at the Cannes Festival about ‘cultural disasters’ and use this video in his presentation. Have a look:

[youtube]http://youtube.com/watch?v=3nX_qi7TCTg[/youtube]