Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.
The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don't serve foie gras.
The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.