'Save 8 lives' voted best non profit ad

The ad 'Save 8 lives' for the donor association Re-born to be Alive has been voted best non profit ad by the national newspaper De Standaard. This year's winner was praised for 'its sexy and surprising interpretation of a very serious topic'. It's the sixth time De Standaard organises its so called 'Standaard Solidarity Award'. The winner will be rewarded with free advertising space.