More kids on the net… at www.babybottlepop.com!

The Topps Company, a Kids confectioner and entertainment marketer, and one of the American clients of Duval Guillaume, recently launched www.babybottlepop.com: an entertainment platform for kids. The platform enables registered kids in the US and Canada to communicate with one another by sending and retrieving message bottles; all in a safe and secure COPPA-compliant environment.

Each bottle of best-selling Baby Bottle Pops contains now a unique code to drive kids to the new Web site to register and engage. The world of Baby Bottle Pop and “Message in a Bottle” is a fun way for children to make new friends and share messages with each other – safely and anonymously.

Kids can also create their own “bottle baby” avatars, choose their own beachfront properties, and learn facts about the different US states and Canadian provinces as they track their bottles and practice skills with the games.

The new “Message in a Bottle” platform will be supported by a range of promotions in addition to the new TV spot developed to help drive kids to the site. The new TV spot started airing on May 19 on Nickelodeon, Cartoon Network, Toon Disney, ABC Family and other stations. The Baby Bottle Pop campaign was developed by both the European and NY offices of Duval Guillaume, a true multi-continent collaboration for a US client.

More information can be found on the “Social Media Press Release” we created to share this news.

• Message in a Bottle Website
• Social Media Press Release
• More pictures and video material