Kagome 2008 campaign

Kagome is a major Japanese brand currently launching their blended fruit & vegetable juices in the United States. After a successful 2007 campaign in Seattle that saw sales jump by 450%, Duval Guillaume in New York has put to air a new radio campaign building on the brand’s promise of “100% natural brainpower”.
This year, the campaign focuses on the notion that when you power your brain with the nutrients in Kagome juice, you power your imagination.

It is alleged that the creatives were forced to raid a local grocery store for the production of the spots.

In-store work for the brand will appear in the coming month.