Facebook STD

To raise awareness about the dangers of Chlamydia and promote STD Month to young people, Duval Guillaume in New York developed a Facebook application that allows the disease to spread organically from person-to-person.
With the ‘MorphMonkey’ application, users can “Make a Love Child” with each other, by morphing an image of their face with those of their friends. In this way however, the Chlamydia bacteria is spread to between users, who are notified of their infection and directed to the website of the American Social Health Association. Within the first few days, more than 50,000 people were ‘infected’ and it continues to spread.
To design the application, Duval Guillaume collaborated with a team of programmers at Stanford and Carleton Universities.

A walk-through video can be viewed here. Download the application here.

The campaign had quite some media attention.