Duval Guillaume in New York continues to carve out a voice for Le Pain Quotidien bakeries, with a series of new in-store cards for the US market. Printed on one side are some of the bakery's most popular recipes. On the other, engaging stories and legends that cover the bakery's rich traditions, such as their artisanal bread-making process, the origins of its distinctive olive oil, and the centerpiece communal table.
The cards are distributed in all US locations. Other markets worldwide are set to follow.
New work for Le Pain Quotidien is on the way, including a film for prospective and existing employees worldwide, an in-store brochure and other communication materials. Duval Guillaume is also in the process of building the new global Le Pain Quotidien website, which should go online in early summer.