Big Apple, Big Waffle

Apr 25 2008


Over the past year, the Belgian Wafels & Dinges truck has become a familiar sight in New York City, selling the original Brussels and Liege Waffles on the streets. On your waffle you can get ‘dinges’, which is Flemish for ‘stuff’.

To gain some extra attention for the mobile vendor, Duval Guillaume in New York took to the streets with a bucket of acrylic paint turning the city’s grills into Belgian waffles.

The stunt was featured on several advertising blogs.
adsoftheworld.com
bestadsontv.com
adrants.com
commercial-archive.com

wafel grill

wafel grill

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Duval Guillaume Modem is an idea-centric communications agency in antwerp.

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