The AMMA Awards - the Annual Masters of Media Awards - for 2007 are announced. AMMA rewards media expertise in Belgium. Last year Gaia and Duval Guillaume won an AMMA award in the category Best Creative Media for the Pigs in Pain campaign. Hyundai and Duval Guillaume won the award for Best Media Strategy with the Hyundai "Helicopter Launch" campaign. The jury praised the use of internet and user generated content as powerful tools to create awareness before the actual launch of the car.