A better view on your future via Dexia
Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.
The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).
In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.
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3 comments-
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By Tim G on June 13th, 2008 at 4:34 pm
Just one tiny question. Why are the ads in English and (apparently two questions then) why is it shot in Argentina (because I think that’s rather far and not really necessary), because that’s two things I don’t actually understand. Is this an international campaign? Is it because of that that the ads are in English?Tim
By Me on October 18th, 2008 at 3:33 am
The ads also exist in English versions to be put on showreels since not everybody in the advertising community understands French or Dutch. They were shot in Argentina basically because it’s cheaper over there. Also because of the great European-looking locations Argentina has to offer and the skilled technicians etc. over there.
By Tim G on November 7th, 2008 at 6:33 pm
Okay, thank you very much for your answer :)
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