A better view on your future via Dexia

Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.

The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).

In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.

[youtube]http://www.youtube.com/watch?v=3F92jw4kWSg[/youtube]

[youtube]http://www.youtube.com/watch?v=dsgsJPjVxX4[/youtube]

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