Archive for December, 2008

Animal rights organization GAIA has launched its Year End campaign against foie gras. This time, GAIA asks everyone to replace the foie gras with Faux Gras de GAIA. This vegetarian alternative is festive too, but shows greater respect for animals.

The product is on sale while stocks last, at Bio Shop and Origin’O. On www.fauxgras.be people can find all points of sale. The site also offers inspiration for a festive dinner without foie gras, and a list of restaurants that don’t serve foie gras.

The product launch is accompanied by point of sale material, newspaper ads, radio commercials and a tasting tour in various Belgian cities.

Think twice before you buy your x-mas presents, because people always see you as the present you give them. This insight lead to a new nationwide billboard campaign for Bongo gift boxes, the best possible present since it is always a personal present.

Continue reading Give a Bongo gift box →

Duval Guillaume’s book is out. It is called ‘Maak van je Merk een Held‘, translated: ‘Turn your Brand into a Hero’. The book is about Duval Guillaume’s way of building brands, the theory and the working methods that go with it.

We’ve noticed the way people feel about brands has the same dynamics as how they perceive heroes. For brands, it is important to set their own scene. Like Carl Lewis once said: “Today it is not enough to be a champion. You also have to look like a champion, talk like a champion and act like a champion.”

In this book, Duval Guilaume’s co-founder Guillaume Van der Stighelen brings all elements together in a brand building story: an exceptional performance, a name to remember, a look that is easy to recognize and the right words to spread the news. And all this held together by a greater story about how this brand will contribute to a better world.

We address this book specifically to entrepreneurs and CEO’s. It will help them to understand the dynamics of a brand and how their brand can stand out by following a few simple rules of thumb.
The book is published in Dutch. Other languages will follow.

After reading the book you can ask Guillaume a question about the content. Challenge his ideas, ask how ‘Hero Brands’ could work for you brand and discuss the examples. Surf to www.MerkenHeld.be (in Dutch) and ask your question. After reading the book of course.

In the new edition of The Gunn Report, Duval Guillaume is ranked 27th in the list of the world’s most awarded agencies. In this world ranking, which can be compared with the ATP in tennis, Duval Guillaume is in the good company of Wieden+Kennedy Portland and 180 Amsterdam. Duval Guillaume is the only Belgian agency in the top 50.

“A Blind Call” in top 10 most awarded campaigns worldwide

The good ranking is largely the success of the campaign “A Blind Call” for the League of the Blind. Among other festivals, it was awarded at the three biggest award shows. It received a golden pencil at The One Show, a gold lion in Cannes, topping with a Grand Clio.

This got “A Blind Call” on the 7th place of most awarded campaigns in “All Gunns Blazing”, a category especially made for innovative ideas and campaigns. It’s in the nice company of “HBO Voyeur” by BBDO New York and “Whopper freakout” by Crispin Porter+Bogusky. The campaign “A Blind Call” is described as being “intelligent and directly inspired by real life.”

Flemish public transport company De Lijn is constantly increasing its efforts to guarantee an eco-friendly public transport. To emphasize its involvement, De Lijn signed the international charter to support nature. In a new campaign De Lijn shows once again it is taking its green mission seriously.

In order to fullfil its role as the most green means of transport, De Lijn continuously invests in green measures: using 100% green energy, installing particulate filters on its buses, introducing Euro-5 norm diesel engines, … Even on an administrative level it developed a number of projects, like using recycled paper.

The result of this green attitude: when taking the bus or tram, you can reduce your ecological footprint by no less than 50 procent.

Take 3 hidden cameras, a flavour of arrogance and a new basic human right:
free means free. Mix it and see what you get.

Continue reading TMF Mobile: Free means Free! →

What do kitchen roll, industrial equipment and being dead have in common?
Not much. Except they’ve all had award-winning work made for them by Duval
Guillaume. The Eurobest jury gave Reborn to be Alive Bronze in Print, and
handed Scottex and Komatsu Bronze and Gold respectively in Direct. In
total, we were nominated 14 times for 11 different clients (the three above,
plus Axa, Dexia, Flair, Green Belgium, Lazer Helmets, Mediamarkt, Nikon and
Sporza). No other Belgian agency managed to get work recognised for so many
different clients.

Komatsu

Continue reading Eurobest: Komatsu, Scottex & Reborn to be alive win →

How will your life look like when it flashes by?

A new commercial for Mercator Insurances.

In the first edition of the vacature awards for creative recruitment communication, two Duval Guillaume campaigns were awarded

In the category of corporate advertising, law firm Loyens&Loeff was rewarded for their young graduates campaign.

The second award went to Deloitte for their integrated recruitment communication. The Deloitte campaign is a perfect example of consistent communication through all channels.

Deloitte case

Loyens&Loeff