Archive for November, 2008

Flemish public transportation company De Lijn uses real bus & tram tickets to replace the traditional business cards of their employees. The bus & tram tickets are made from paper and are about the same size as regular business cards.

Duval Guillaume created bus & business cards for workers at De Lijn with their name and personal details printed on.

Since the original bus & tram ticket are used, you actually receive a free ride with a bus or tram as someone from De Lijn hands you over their business card. Therefore the baseline on each ‘bus ticket’ slash ‘business card’ reads: “You can always reach me with this card.”

In many countries it’s normal to leave money to a good cause when you die. There are tax breaks, and you get to make a difference to more than just worms.

The EMO foundation was set up to help get the idea to catch on here in Belgium too. We made these two films with actors Jan De Cleir and Jacques Mercier to show how a charitable will (testament) helps your name live on, long after you’re gone.

Testament.be

Jan De Cleir

Jacques Mercier

In Belgium the law concerning organ donation is very confusing. Everybody thinks he or she is automatically considered as a donor, but in fact you have to register to become an organ donor.

Reborn to be alive is campaigning to make everyone aware of the fact he or she has to sign up. Also to a male target audience. That’s why we placed the following ad in P-magazine, Belgium’s leading male magazine.

Just for once, forget the introduction and promise us to forward the
message. (Child Cry)