Archive for June, 2008

At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.

Continue reading Duval Guillaume wins Gold in Cannes →

Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.

Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.

This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.

Lotus is the Belgian reference brand in biscuits and baked goods. With last year’s launch campaign for their new product gingerbread, Lotus succeeded to give the brand a new lease of life and at the same time claim leadership in this new category. The campaign took home a Bronze trophee at this year’s Effie Awards.

Gingerbread used to be a rather stuffy category with an ageing user base and was not attracting new consumers anymore. It was key to teach young Belgian consumers to eat gingerbread again. The point of departure was to position gingerbread as a good energy provider, containing sugar, but no fats.

The “energy” proposition came to life in a TV commercial of which the soundtrack became a real earwurm. Annoying to some, it definitely had a strong impact on many. The brand awareness reached new heights and the campaign managed to raise sales both for the new product and for the whole brand.

Duval Guillaume and Lotus are glad to already win an Effie with their very first campaign in their very first year of collaboration. The Belgian evergreen cookie brand is glad to be back and as the latest growth updates show, this is only the beginning.

Viva Dexia, the longest commerial in the history of Duval Guillaume, has been awarded at The Festival for Company Films. Viva Dexia was made for Dexia Bank and was used for internal training.

It is based on a well known tv-format where people have to overcome their fears. In the film we show how the people at Dexia can overcome their fear for having a closer and more open contact with their clients.

Viva Dexia is directed by Jan Matthijs and has a cast starring Sien Eggers, Gene Bervoets en Koen Van Impe. The jury of The Festival for Company Films consisted of directors, journalists and director Lieven Debrauwer, past winner at the Cannes Film Festival.

Continue reading “Viva Dexia!” voted best company film →