Archive for May, 2008

The Belgian Effie Awards, organized by ACC, UBA and the Marketing Foundation, honour campaigns that achieve real results. This year, two of our clients’ campaigns are nominated: Lotus gingerbread and Douwe Egberts breakfast.

All 7 nominees actually win an Effie Award. That means the nominees are already certain of Bronze. But we’ll have to wait until the Effie gala on the 10^th of June to know whether the Bronze turns into Silver or Gold.

‘Restaurant’, the new TV commerical for Spa Reine, has been elected the best commercial of the month March at the Dutch Gouden Loeki awards. At the Gouden Loeki, the Dutch audience selects the best, funniest & most original commercial on TV.

As this month’s winner, the commercial automatically enters the semi final in december.

Have a look at all of this month’s 10 nominees here.

Hyundai and GAIA both won Silver at the second edition of the Belgian Cyber Lions. These Cyber Lions are organized by IAB and RMB, and want to reward online creativity in Belgium.

Hyundai took home a silver trophy in the category ‘interactive campaigns’ with the i30 launch campaign. GAIA won silver in the categorie ‘online advertising’ with a banner in last year’s anti foie gras campaign ‘torture a goose’.

Have a look at the winners:

Continue reading Cyberlions: silver for GAIA and Hyundai →

Belgium’s leading airline Brussels Airlines has chosen Duval Guillaume as its global communication partner. Duval Guillaume Brussels will handle Brussels Airlines’ advertising and online communication for all of Europe and Africa.

We are sure Brussels Airlines shares the same passion for innovative marketing communication and advertising. Together we will bring Brussels Airlines to a higher level of brand awareness and recognition. This way Brussels Airlines can grow its position as a preferred airline brand.

Dutch clothes store chain Bristol has chosen Duval Guillaume Brussels for a restyling of their brand. Hero of the new campaign is the TV commercial ‘Switching Heads‘.

In this visually surprising commercial you see women swapping heads to wear each other’s outfit. Women always wish to wear the clothes of someone who is dressed better than they are. This insight served as an inspiration for the idea of changing clothes by changing heads.

In the commercial women change clothes by switching heads. In reality it’s better to visit a Bristol store. There you can find everything, from shoes to trousers, tops and accessories. We translated this to the campaign line “change from head to toe”.

Three ‘Best of Activation’ awards were handed out to campaigns created by Duval Guillaume Brussels. These ‘activation’ awards are organised by the European Association of Communications Agencies (EACA) and reward campaigns with an approach that is truly integrated.

The Hyundai i30 Helicopter campaign won silver in the category ‘consumer durables’. The A Blind Call campaign by the League of the Blind was awarded gold in the category ‘non profit & charity’. A Blind Call also received gold from the jury in the category ‘creative award’. Both cases will be sent to the IMC European Awards European.

These awards reward the integrated approach of Duval Guillaume. If you visit our office in Brussels, you’ll see them at the reception desk.

Self-love is still the strongest form of love. Animal rights organization GAIA and Duval Guillaume play on this insight in a membership recruitment campaign for GAIA.

They ask you to be kind to animals, because you never know how you will reincarnate. Maybe you might come back as a mouse suffering tests in a laboratory? Or as a baby seal? So you’d better take no chances and become a member of GAIA. Do it in this life.

Continue reading Be kind to animals, because you might end up as one →