Archive for May, 2008

Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.

The winning bus will be used in real public transport in the city of Antwerp.

Continue reading Tabasco makes public transport hot →

Cepifine is an international trade association representing the interests of fine paper producers in Europe. After a pitch, the association has chosen Duval Guillaume Brussels as its communication partner throughout Europe.

Duval Guillaume will develop through-the-line campaigns for 13 countries. Promoting fine paper products to various target groups such as paper buyers, consumers, media and students.

We’re very happy with this new client and are looking forward to put some fine work on paper.

The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.

Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.

Continue reading 2008 CCB Awards for Duval Guillaume →

DE Senseo received a San Accent for its recent Café Choco campaign, created by Duval Guillaume Brussels. The award is organized by the SAN (Stichting Adverteerdersjury Nederland) and is the most prestigious award for Dutch advertisers in the Netherlands.

Duval Guillaume is reinforcing its online expertise by attracting more talent. In spring 2008 eight new faces will join our organization to provide an even better service to our existing and new clients.

In our full service agencies we’re not into lines, not above, below, nor through. Duval Guillaume is a place where ambitious advertisers and creative talents meet and build brands together. The online expert center represents people working on digital strategy, creative concepts, content in all its forms, user experience and webdesign & webdevelopment.

Michel Thysen is the new Online Manager in our Antwerp offices. He will be responsible for all new business and Client relations, as also for the team management and online strategy. Inès Van Lautem starts as a planning and traffic manager to match work with people. Geert Theys is the technical project manager we were looking for.

Gijs Hoppenbrouwers, Liesbeth Willaert and Manoël Sanchez are web producers (account managers) working on Belgian and international clients, such as Brussels Airlines, Topps, Nikon Europe and Leaseplan. Greet Jans will add value to our user experience team as an information architect. Mara Kockaerts works as a junior interface designer and Olivier Rocq starts as a web developer.  

The Topps Company, a Kids confectioner and entertainment marketer, and one of the American clients of Duval Guillaume, recently launched www.babybottlepop.com: an entertainment platform for kids. The platform enables registered kids in the US and Canada to communicate with one another by sending and retrieving message bottles; all in a safe and secure COPPA-compliant environment.

Continue reading More kids on the net… at www.babybottlepop.com! →

Dexia Bank wants to give you a better view on your future, by guiding you through the financial decisions you have to make. And by explaining their impact on your future life. Duval Guillaume Brussels created a campaign to introduce this.

The TV-campaign shows situations where people have to decide what to do in order to get their dreams realized. A Dexia-voice explains the consequences of their decision. The spots were shot in Argentina by director Koen Mortier (Czar).

In print, the campaign uses satellite views with a roadmap from point A to point B. Illustrating that it’s easier to reach your goal (point B), thanks to the guidance by Dexia. The campaign website guides you through important moments in your life.

Continue reading A better view on your future via Dexia →

Text Appeal is a well known adaptation, localisation, translation and transcreation agency based in London. In other words, they make sure your big international campaign doesn’t end up as a culture shock in another country. 

Duval Guillaume Antwerp created an entertaining video for Text Appeal. Elliot Polaks, CEO at Text Appeal, will give a speech at the Cannes Festival about ‘cultural disasters’ and use this video in his presentation. Have a look:

Duval Guillaume Brussels is awarded with a Grand Clio for the campaign ‘A Blind Call’ for the League of the Blind. It’s the first time a Belgian agency wins a Grand Clio.

The Clio Awards is an international recognized advertising competition, with 20.000 entries from all over the world. They have as strong focus on innovation in the advertising industry and groundbreaking work.

The Grand Clio was awarded in the category innovative media. The jury praised the campaign for its new way of thinking and approaching advertising.

Good news from The One Show in New York: Duval Guillaume Brussels wins a golden pencil for the campaign “A blind call” for the League of the blind. As from today, we’ll be writing with a golden pencil.

The One Show is one of the highest appreciated award concours on the planet. For this year’s 2008 edition there were 25.000 submissions worldwide. As far as we can recall, this is the first gold pencil ever for a Belgian-based advertising agency. For the record: our memory only goes back to halfway the nineties.