Archive for April, 2008

To raise awareness about the dangers of Chlamydia and promote STD Month to young people, Duval Guillaume in New York developed a Facebook application that allows the disease to spread organically from person-to-person.
With the ‘MorphMonkey’ application, users can “Make a Love Child” with each other, by morphing an image of their face with those of their friends. In this way however, the Chlamydia bacteria is spread to between users, who are notified of their infection and directed to the website of the American Social Health Association. Within the first few days, more than 50,000 people were ‘infected’ and it continues to spread.
To design the application, Duval Guillaume collaborated with a team of programmers at Stanford and Carleton Universities.

A walk-through video can be viewed here. Download the application here.

The campaign had quite some media attention.

The AMMA Awards - the Annual Masters of Media Awards - for 2007 are announced. AMMA rewards media expertise in Belgium. Last year Gaia and Duval Guillaume won an AMMA award in the category Best Creative Media for the Pigs in Pain campaign.

Hyundai and Duval Guillaume won the award for Best Media Strategy with the Hyundai “Helicopter Launch” campaign. The jury praised the use of internet and user generated content as powerful tools to create awareness before the actual launch of the car.

Christophe Mottint (Sara Lee), for whom we work with Douwe Egberts, was nominated in the category Media Advertiser . Christophe took the trophy home. Congratulations.

Kagome is a major Japanese brand currently launching their blended fruit & vegetable juices in the United States. After a successful 2007 campaign in Seattle that saw sales jump by 450%, Duval Guillaume in New York has put to air a new radio campaign building on the brand’s promise of “100% natural brainpower”.
This year, the campaign focuses on the notion that when you power your brain with the nutrients in Kagome juice, you power your imagination.

It is alleged that the creatives were forced to raid a local grocery store for the production of the spots.

In-store work for the brand will appear in the coming month.

Over the past year, the Belgian Wafels & Dinges truck has become a familiar sight in New York City, selling the original Brussels and Liege Waffles on the streets. On your waffle you can get ‘dinges’, which is Flemish for ’stuff’.

To gain some extra attention for the mobile vendor, Duval Guillaume in New York took to the streets with a bucket of acrylic paint turning the city’s grills into Belgian waffles.

Continue reading Big Apple, Big Waffle →

Duval Guillaume in New York continues to carve out a voice for Le Pain Quotidien bakeries, with a series of new in-store cards for the US market. Printed on one side are some of the bakery’s most popular recipes. On the other, engaging stories and legends that cover the bakery’s rich traditions, such as their artisanal bread-making process, the origins of its distinctive olive oil, and the centerpiece communal table.

The cards are distributed in all US locations. Other markets worldwide are set to follow.

New work for Le Pain Quotidien is on the way, including a film for prospective and existing employees worldwide, an in-store brochure and other communication materials. Duval Guillaume is also in the process of building the new global Le Pain Quotidien website, which should go online in early summer.

Dirk Domen is Creative Director at Duval Guillaume. Last week he was invited in the talkshow ‘Volt’ on VRT. “Impossible ideals in advertising”, was the main topic of the show hosted by Martine Tanghe. Dirk made an appearance in the debate on the impact of photoshop in advertising.

The video below shows the whole conversation, spoken in Dutch. You can fast forward to 13:12 on the time bar to see Dirk in action.

The previous article on this news channel was Duval Guillaume regroups. Andre Duval, co-founder of Duval Guillaume, gave his view on this evolution in two newspapers.

One article was published in De Tijd and was titled: “Confettigeneratie en internet zetten reclamewereld op zijn kop.” You can download this article in PDF. It is written in Dutch.

A second article was titled “Duval Guillaume laisse tomber les lettres de l’alphabet” and was published in l’Echo. You can download this article in PDF. It is written in French.

Duval Guillaume was founded twelve years ago in Belgium (1996) by André Duval and Guillaume van der Stighelen. The agency has two full-service offices: one in Antwerp (DGA) and one in Brussels (DGB). Today the organization is regrouped - through the consolidation of other company-owned agencies into the two full-service agencies in Brussels and Antwerp - and now works in truly integrated fashion in marketing and communication services.

Continue reading Duval Guillaume regroups →

The AMMA Awards - the Annual Masters of Media Awards - reward media expertise. These media awards are organised in Belgium since 2007. The seven categories are:

• Best Media Strategy
• Best Creative Media Use
• Best Media Research
• Media Representative of the Year
• Media Saleshouse of the Year
• Media Advertiser of the Year
• Media Agency of the Year

Last year Duval Guillaume won Best Creative Use of Media with the GAIA campaign Pigs in Pain. This year the Hyundai “Helicopter Launch” campaign is nominated in het category Best Media Strategy.

Christophe Mottint from Sara Lee is also nominated in the category Media Advertiser. Duval Guillaume works for Douwe Egberts with Christophe. The winners will be known on the 23rd of April.

During the night of Saturday 29th March to Sunday 30th March Belgians switched to the summer hour. Three o’clock became two o’clock and we all missed out on one hour of sleep.

To make sure everybody got out of bed Sunday morning Douwe Egberts launched the a wake-up-call service called Fokkiefoon (Dutch) and Faké Service (French).

You can order a wake-up-call for yourself or for your friends through the website www.fokkiefoon.be (Dutch) and www.fakeservice.be (French). You can choose the dyslectic message people will hear when waked up.

Looking at the database, we see most people want to get their friends out of bed around six in the morning. Quite a prank. Since many people are jetlagged during the whole week, the service will be available until Friday 4th of April. Enjoy.