Archive for March, 2008

After reading our article Douwe Egberts supports Brudio Stussel with fokkie you can listen to the radio spots created for the 25th birthday of Studio Brussel. They are recorded in Dutch.

• Long spots

Jervaardag

Radiopakot

Continue reading The Fokkie radio spots →

National youth radio Studio Brussel (StuBru) celebrates their 25th anniversary. For one week, they will turn the station upside down and change the name into the dyslectic Brudio Stussel (BruStu).

Douwe Egberts is well know for the Fokkie & Facé campaign on the radio, created by Duval Guillaume Brussels. The word coffee was inverted in French (café) and in Dutch (koffie). The characters in the spots speak a dyslectic language, until they had a cup of Douwe Egberts. You’re only ready to start the day, after a good cup of Douwe Egberts in the morning, is the idea behind it. The word Fokkie became an instant hit and is used in everyday life.

Douwe Egberts is airing new spots made for the birthday week of Studio Brussel. One spot explains how creatives came up with the name Brudio Stussel. They clearly hadden’t drank a fokkie yet that day.

All StuBru radio hosts received a t-shirt with a print of their name written in the dyslectic Fokkie language. The word Fokkie has been used regularly on air. In the studio a FokkieSjamien (coffee machine) was placed, to keep the hosts awake during the broadcasting at night.

Earlier we showed the print campaign for the Lazer Urbanize fashion helmet. Below you can find the print used for the Lazer Bike Helmets.

Sporza, the sports channel of public broadcaster VRT, will cover the Olympics this summer. It’s their ambition to bring an overview of and some guidance in the wide offer of sportive events.

Duval Guillaume created a tv spot that was directed by Bram Van Riet from production company Caviar. Sugar Jackson, current European boxing champion in the welter weights, fights an unusual duel with Michael Bracke, an international fencing revelation. Both athletes are Belgian.

The punchline we us as a signature is:

68 sports in 17 days can be confusing.
Sporza Olympia keeps you on track.

The non-profit organization Green Belgium blocked the access to the website of Le Soir during world water day. Before you could enter the site, you had to turn the crank.

Turning the crank symbolized that without a well, readers don’t have acces to knowledge. Nowadays millions of children still have to choose between school and fetching water. Without wells, knowledge can’t flow either!

Have a look at the animation we stored in our archive.

To announce the change from a big bank to a consumer-centric coaching bank, Dexia Bank asked Duval Guillaume to make a film for internal communication.

Duval Guillaume Brussels came up with a 13 minute film based on a well know tv-format, where a psychologists helps people to overcome their fears.

In our spoof of this TV show, we show a man working for Dexia who has to overcome his fear for personal contact with the client.

Two new print adds for the Lazer Urbanize fashion helmet. If you go down, at least do it with style wearing a Lazer fashion helmet.

“Go down in style.” Day and night version.

Concours Créa is a creative competition in Québec, Canada. Guillaume Van der Stighelen, co-founder of Duval Guillaume , was asked to become part of the campaign for Concours Créa 2008.

Do visit www.concourscrea.com to get a closer view on the whole campaign and see some other examples showing advertising celebs. As far as the picture with Guillaume goes… That should already be close enough.

(view image big)

Continue reading Concours créa: Guillaume →

The 2008 RMB Awards are known. The “never trust a man” campaign for Mercator has won silver. “Colours that stay longer” for Brother was awarded with bronze.

Both campaigns were created by Duval Guillaume Antwerp. Let’s put a smile on your face and have another look at the Mercator video.

With the Pigs in Pain campaign for Animal’s rights organisation Gaia, Duval Guillaume has won the 5th edition of the Conga Awards.

This award puts the focus entirely on groundbreaking and integrated ideas. The Conga Awards is organised by the Arteveldehogeschool of Ghent and has some very critical students as a jury.

The campaign for Gaia already got shortlisted in Cannes last year and it won gold at the London International Awards (LIA).