There has been some media coverage about online virtual worlds, Second Life in particular. These gamelike environments where entered by brands, marketeers and advertisers, since they allow a new kind of interaction with their visitors. David Hachez, one of our strategists, was interviewed by Belgian broadcaster RTL TVI to give some insights about this phenomenon. Interview in French.
David has an interesting blog of his own, where he writes about online interaction, digital communication and marketing. Visit David's blog at: dhtheafter.blogspot.com