The saga continues

Dexia panini Dexia Bank has been sponsoring the Belgian football club Club Brugge for the last five years, using the line: "Club Brugge, proud to be sponsored by Dexia."

The first commercial on television dates from 2002 figuring football player Gert Verheyen and was awarded at Eurobest in Cannes and at several other award shows.

Today a 10 second television billboard is launched, together with a print ad as a follow up of this campaign.