Bring back my body to me
Weight Watchers has their own way to attract the attention of men. Together with Duval Guillaume they created this video and e-mailed it to a database of 40.000 men, mainly readers of men’s magazines.
It is an amusing way to address weight issues towards a male audience. Entertaining one-to-one communication. Weight Watchers aims to invite men to try out the “Weight Watchers method”, change their lifestyle and feel better about themselves.
| Duval Guillaume, Campaign | No comments yet |
Got something to say? Add your comment below or use the trackback address to link from your site. You can stay up-to-date on new comments with the comments feed for this item or bookmark this item for future reference.
Add your opinion