Weight Watchers has their own way to attract the attention of men. Together with Duval Guillaume they created this video and e-mailed it to a database of 40.000 men, mainly readers of men's magazines. It is an amusing way to address weight issues towards a male audience. Entertaining one-to-one communication. Weight Watchers aims to invite men to try out the "Weight Watchers method", change their lifestyle and feel better about themselves.