Mercator and the ladies

Duval Guillaume created an online video for Mercator insurances in combination with print ads for a billboard campaign. Mercator encourages women to start a pension plan using the punchline: 'Ladies, you'd better rely on youself for the future.' Both English and Dutch version went viral on YouTube and Garage TV in the blink of an eye.

View the print advertisements

Mercator | Breast

Mercator | Ass