Archive for December, 2007

Atari. The name recalls upon childhood memories. Nowadays Atari Worldwide is into game development for several platforms such as Sony PlayStation, Microsoft Xbox and Nintendo.

Duval Guillaume will work on four assignments for Atari Worldwide. More work is in the pipeline.

De Lijn is the public transportation company for trams and buses in Flanders. De Lijn has chosen to take Duval Guillaume aboard after a pitch between several agencies.

The mission for Duval Guillaume is to create a message for the brand “De Lijn“. De Lijn connects places and people. This is the key message to communicate on a functional and emotional level.

At Duval Guillaume we are very happy with this news and are looking forward to create excellent work for De Lijn.

One might remember the colours that stay longer print ad for Brother printers. Now Brother launches a second ad to promote Brother printers with innobella technology: richer colours.

P-magazine published an article about the daily life of women in Afghanistan wearing a burka.

To draw the attention to this story, over a 100.000 black bags with a burka cutout where made. Carry a magazine in the bag and the cover girl will look at you behind a burka.

Weight Watchers has their own way to attract the attention of men. Together with Duval Guillaume they created this video and e-mailed it to a database of 40.000 men, mainly readers of men’s magazines.

It is an amusing way to address weight issues towards a male audience. Entertaining one-to-one communication. Weight Watchers aims to invite men to try out the “Weight Watchers method”, change their lifestyle and feel better about themselves.

Eurobest Awards announced it’s winners. The campaign “A Blind Call” by the “League of the blind foundation” has won gold in the Eurobest category “Integrated Campaigns”. This campaign was created by Duval Guillaume.

In the video below Pablo Alzugaray, jury president of Eurobest, explains why the Eurobest jury thinks the “A Blind Call” campaign is so special.

Quite some other campaigns Duval Guillaume has created for it’s clients during te past year have won a silver or bronze Eurobest Award. An overview:

Eurobest integrated campaigns

• Gold: “A Blind Call”, League of the blind foundation

Eurobest TV/Cinema

• Silver: “Never trust a man”, Mercator Insurance Pension Plans
• Bronze: “Lotto”, Belgacom Digital TV

Eurobest print

• Bronze: “Airtbag” Topps Bazooka Chewing Gum

Eurobest outdoor

• Bronze: “Bracelets”, Médecins Sans Frontières International Humanitarian Aid Organization

Eurobest Direct & sales promotion

• Bronze: “Burglar” Mercator Home Select Insurance

You can find an overview of the awards the clients of Duval Guillaume have won with their campaigns on the Eurobest website or download an overview of all winners in PDF.

The winners of the Epica Awards, short for Europe’s Premier Creative Awards, are announced. The ‘Airbag’ print ad for Bazooka Bubblegum – a Topps brand – has won an Epica Award in the print category.

For this year’s Epica 5.600 entries were submitted from all over Europe. Duval Guillaume is the only Belgian agency to win an Epica in 2007. Other Epica finalists by Duval Guillaume were:

• Film Silver: Belgacom “Bike” & “Swimming pool” and Mio Digiwalker “The Fly”
• Film Bronze: Belgacom “Lotto” and Brailleliga “A Blind Call”
• Poster Bronze: Utopolis “Reality Sucks”

Find all results on the Epica website or download the Epica Winners and the Epica Finalists as a PDF file.