Archive for November, 2007

How can a law firm communicate differently? Duval Guillaume provided Stibbe, one of Belgium’s most reputed law firms, with an answer.

We created an a-typical corporate communication campaign for Stibbe using the puffer fish as a metaphor. The message is clear: at the Brussels office of Stibbe, you are in the hands of specialists.

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Financial Forces are experts in financial staffing at all possible levels. Their brand promise is: “who says working with numbers is boring”.

Together with Financial Forces Duval Guillaume created an unusual campaign: figures and numbers. The Belgian game show host Zaki was engaged to present an online quiz called ‘figures and numbers’, Cijfers en Getallen in Dutch or Chiffres et Nombres in french.

The game is a mathematical challenge based on the original show ‘figures and characters (”Cijfers en letters” in Dutch) Zaki used to host. Anyone can play the game. The ones interested in a job through Financial Forces register and could be contacted by the Financial Forces recruitment team.

The campaign will be promoted using print ads, sampling, bannering and displays in offices. Zaki and Philippe Rase, the French host, are looking forward to welcom you as a their next candidate. Carry on:

• www.cijfersengetallen.be
• www.chiffresetnombres.be

Earlier we mentioned several campaigns from Duval Guillaume were nominated for the London International Awards. Today we received a pleasant phone call from London.

The Pigs in Pain campaign for Gaia won Gold in the category ‘Integrated Media’. The jury unanimously agreed the idea, the use of media and the results were unpreceded.

The Dear Hunter spot for Pure FM has been rewarded with Silver in the category ‘Television & Cinema’. Have a look at the video below.

Job candidates with a background in IT are a hard catch: there are few people to recruit and all employers are looking for them. Imagine that you are a government organization and have to compete with commercial organizations in this IT recruitment race. Not an easy mission.

Still, working for the Belgian Federal Government is dull nor boring. It’s an interesting career with many advantages. You just have to find a way to communicate this to the job seekers in your target group.

Selor, the recruitment and selection agency for the Belgian Federal Government, had to hire quite some IT profiles in a short notice. Therefore Duval Guillaume aligned Selor’s communication campaign with the organization of a Webinar, a web conference using streaming video and real time chatting. The webinar was supported with an integrated communication campaign.

85 active viewers out of 185 high profiled unique visitors took part. A satisfying result, given the ambitious objectives and specific target group. You can take a peak at the video streams on the Vacature site, in French or in Dutch.

For the launch of the new flavor ‘Café Choco’, Senseo plays with the cliche’s of Hollywood films. Movielovers will be able to spot references to films such as “Bridges of Madison County”, “Sweet November”, “Seinfeld” and “Eternal sunshine of the spotless mind”.

You can watch the video “what women want” below. The senseo pads you’ll have to buy in your local supermarket.

An interactive campaign for Ché Men’s Magazine: Ché Earth.

Find Ché babes in your neigbourhood. Ché babes are everywhere. Enter your home town or postcode on the website and find out where the Ché babes are in your area and try to seduce them.

Did we mention the tagline for all Ché campaigns by Duval Guillaume is: “let us keep on dreaming of a better world.”

Dexia Bank has been sponsoring the Belgian football club Club Brugge for the last five years, using the line: “Club Brugge, proud to be sponsored by Dexia.”

The first commercial on television dates from 2002 figuring football player Gert Verheyen and was awarded at Eurobest in Cannes and at several other award shows.

Today a 10 second television billboard is launched, together with a print ad as a follow up of this campaign.

The Belgian political parties are negotiating and quarreling for almost 150 days and still haven’t been able to form a new government. Douwe Egberts and Duval Guillaume use the punchline “A good conversation starts with a good coffee” for Douwe Egbert’s campaigns.

Bring those two facts together and you’ve got a guerilla idea: to support the negotiations Douwe Egberts handed out free coffee to the politicians at their hideout in the ‘Wetstraat 10′ in Brussels: a good formation starts with a good coffee.

French speaking politicians Didier Reynders and Joëlle Milquet - who is known as Madame Non - could appreciate the stunt and enjoyed a free cup of coffee.

Real estate developer Project2 kicked-off construction works that will change the landscape of the city of Antwerp in Belgium. Six modern business and living towers will rise at Kattendijkdok Westkaai and will create a new city environment in the Northern part of Antwerp.

At Duval Guillaume we can count on an integrated approach for handling the communication of such a large scaled project. A lifestyle sales magazine, a brand new website and an intense PR campaign were developed to launch Westkaai.

The Tennis video for Ché Men’s Magazine campaign has won the award for Best Sports Advertising Film at Sportel Monaco.

For old times sake, we show you the Ché Tennis video one more time.