Archive for October, 2007

CenterParcs launched the Bungalow Race. Duval Guillaume created a finger dance video with the punch: “Train your fingers. Because only the fastest ones get bookings from 8 euro.”

To see the video, Continue reading Centerparcs Bungalow Race →

The recent Deloitte recruitment campaign in Belgium was an atypical way of introducing a Big Four company to potential job applicants. With this massive billboard in the center of Antwerp, Deloitte claim their leader position in the Belgian market using a teasing style.

The campaign was created at Duval Guillaume by the HR communication team. The e-card version of this Deloitte campaign on the Boomerang website became the most popular e-card in their charts.

Duval Guillaume created an online video for Mercator insurances in combination with print ads for a billboard campaign. Mercator encourages women to start a pension plan using the punchline: ‘Ladies, you’d better rely on youself for the future.’

Both English and Dutch version went viral on YouTube and Garage TV in the blink of an eye.

View the print advertisements Continue reading Mercator and the ladies →

Douwe Egberts and Duval Guillaume have launched a new television campaign with the punchline: “a good conversation starts with Douwe Egberts.” This idea emphasizes the role of coffee in social life and the part Douwe Egbert plays in people’s lives.

You can expect more to be launched with this new line. We’ll keep you posted. For now, you can view two of the spots that were broadcasted: ‘kid’ and ‘dress’. There is a French spoken and Dutch spoken version of each.

• Video: Dress (French)

• Video: Kid (French)

for dutch spoken version Continue reading A good conversation →

‘Fokkie’ is a non-existing word invented by Duval Guillaume for a radio campaign on behalf of Douwe Egberts. ‘Fokkie’ is a dyslectic version of ‘koffie’, the Dutch word for coffee.

With the campaign we refer to the effect of not drinking a coffee in the morning, which leads to a dyslectic use of the language. In Belgium more and more people are commonly using this word in daily life. You should enter ‘fokkietje‘ or ‘fokkie‘ in Google to see how widespread it is.

After airing this campaign, ‘fokkietje’ popped up in several blogs, twitters and forums on the web. It’s being used in daily conversations and has been elected the best radio commercial by the audience. Maybe we are a bit too optimistic, but wouldn’t it be great if ‘fokkie’ could end in up in the dictionary?

Click below to listen to two of the ‘fokkie’ radio spots. Please note that they are in dutch, so even after two coffees you might not get it. Enjoy.

‘Fokkiesjamien‘ Spot

‘First day at work‘ Spot

There has been some media coverage about online virtual worlds, Second Life in particular. These gamelike environments where entered by brands, marketeers and advertisers, since they allow a new kind of interaction with their visitors.

David Hachez, one of our strategists, was interviewed by Belgian broadcaster RTL TVI to give some insights about this phenomenon. Interview in French.

David has an interesting blog of his own, where he writes about online interaction, digital communication and marketing. Visit David’s blog at: dhtheafter.blogspot.com

Duval Guillaume offices on second floor of the ‘Grotehondstraat’ building in Antwerp have recently been reorganized. The ground floor was already in use by Duval Guillaume.

We just moved in so the rooms are still a bit empty. These offices will seat some of our internet folks and harbour a meeting room. We’re looking forward to meeting you there.

Need directions? Use the map.

London calling to announce campaigns from Duval Guillaume have been nominated five times for the London International Awards, the fastest growing award show on earth.

You can find the nominated campaigns and their categories below. Will these campaigns make it to the stage? We will find out on November 12th, during the official gala in London.

Television & Cinema Finalists

• “The dear hunter” for Pure FM
• “Compo bird” for compo

Integrated Media Finalists

• “Pigs in Pain” for Gaia

Digital Media Finalists

• “Blind Auction” for Belgian League of the Blind: Brailleliga / LigueBraille

Print Finalists

• “Swedish crime series” for Canvas

Broekzakbellen… Though we can’t translate this Dutch word we invented, you are probably familiar with the phenomenon: you forget to lock your mobile phone, slip it into your trousers pocket and accidentally call the first person in your contact list.

Duval Guillaume has used this insight for a groundbreaking new way of fundraising. We asked the public to insert A Blind Call at the top of their contact list in their mobile phones.

So, next time you’ll call someone by accident, you don’t disturb Ann, Agatha or André who used to be the first contact in your list, since A Blind Call will be on top. Even better, with every Blind Call you donate a small amount of money to the Belgian League for the Blind.

One week after launching this concept thousands of people made a blind call, some even on purpose. This way the community supports the league for the blind. The campaign had a surprisingly large coverage in newspapers as well as on the web.

ATV, the regional Antwerp TV channel, made a documentary about Guillaume Van der Stighelen, co-founder of Duval Guillaume. Topic: Guillaume’s life and the part Antwerp plays in it.

If you didn’t have the opportunity to hear Guillaume singing yet, this 20-minute video is a must. Conversations are in Dutch.

Tune in to the Duval Guillaume video stream on YouTube: www.youtube.com/duvalguillaume