These are great times for creativity!

Jun 25 2014

Geoffrey Hantson: “Passion and balls is all you need to enable stories to be told.”

Last week Executive Creative Director Geoffrey Hantson was interviewed by Knack (Belgiums leading magazine). Discover the interview (in Dutch) here.

Want to hear it from Geoffrey himself? Watch this video of a lecture he gave last year as a chairman of the Loerie Awards in Capetown, South Africa.

Feel inspired? Or want to talk about it with Geoffrey? Feel free to reach out.

Twitter: @geoffreyhantson
Email: geoffrey.hantson@duvalguillaume.com

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Creativity proves to be effective, again.

Jun 17 2014

Duval Guillaume awarded with one Gold Effie for Coca-Cola and one Silver Effie for Douwe Egberts

Last week two of our campaigns were rewarded at the prestigious EFFIE Awards. We received a gold Effie for our participation in the ‘Share a Coke’ campaign. The judges were specifically impressed with the campaign’s creativity and media strategy.

A silver EFFIE was rewarded for our ‘Coffee for Everyone’ campaign for Douwe Egberts. According to the jury we gave the brand more depth, warmth and credibility by increasing participation with the target audience. These awards confirm Duval Guillaume’s approach: creativity that stands out and helps our clients’ business to be more successful. We’d like to congratulate all winners and wish to thank our brave clients for their trust in the agency.

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Yves Rocher – Read my Lips

Jun 03 2014

Lipread the promocode and win the Cherry Oil Lipstick collection

Yves Rocher has a new lipstick collection: it’s made from 100% natural cherry oil and comes in 12 ravishing colours. To promote it, Yves Rocher is giving away a complete set every day. But to win you’ll have to lipread one of the many promo codes first. And even if you’re not the lucky one, your lipreading effort will still get you a 10% discount. So give it a try on http://www.yvesrocherlips.com

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Creative Agency of the Year for the third time in a row

May 17 2014

At this year’s CCB Awards, Duval Guillaume has been elected Agency Of The Year for the third consecutive year. 5 Gold, 8 silver and 6 bronze awards for Carlsberg, TNT, Smirnoff, Coca-Cola, Napoleon Games, Reborn to be alive and Febelfin make a grand total of 19 awards. We’d like to congratulate all the winners and wish to thank all our brave clients for their trust in the agency.

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Carlsberg Border Football

Apr 29 2014

Using the magic of football to bring people closer

Carlsberg Border football Brings People Closer

Football and beer, it’s the perfect combination to bring people together. Carlsberg took this insight one step further: in these times of football fever, people were invited to play Border Football. This game uses what divides people – borders, walls and fences – to bring them closer. Watch what happened when we played Border Football at three of Europe’s most tense borders in Belfast, Nicosia and Kosovo.


Download the Carlsberg press release

Discover who worked on this project

Download the Duval Guillaume press release in Dutch

Download the Duval Guillaume press release in French

Download the Duval Guillaume press release in English

Duval Guillaume, Campaign, News 2 comments

Social is an opportunity for print – Seth & Riley’s Garage

Apr 25 2014

This week we introduced Seth & Riley’s Garage. Basically, a kind of genius drink. For the kind of genius guys. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

And to launch it worldwide, we created a series of print ads and 3 films featuring a funeral, crazy penguins and a lot of slow motion.

One of the print ads became a digital ad after people started to massively share a photo of the ad.

We thought this was kind of genius and the right occasion to show you the complete series.

 

Dumb ad

 

Spend the whole budget

 

Something provocative

 

Obvious ad

 

Inventiveness

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Seth & Riley’s Garage launches worldwide with a campaign that’s kind of genius. Kind of.

Apr 22 2014

Seth & Riley's Garage - Kind of genius visual. Kind Of

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other start-ups. But what about the other garage geniuses… the kind of geniuses?

Introducing: Seth & Riley’s Garage. An old lemonade recipe with a pinch of alcohol.

Basically, a kind of genius drink. For the kind of genius guys. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

And to launch it worldwide, we created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion. Yes, we have gone completely mad.

But that’s ok, because Seth & Riley’s Garage is all about relaxing, leaning back and letting the ideas come instead of chasing them. And since we practice what we preach, that’s exactly what we’ve done.

Kind of genius way to travel. Kind of.

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Kind of genius way to fly. Kind of.

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Kind of genius slow motion. Kind of.

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More info about the full campaign can be found on www.facebook.com/snrgarage

Duval Guillaume, Campaign, News 1 comment

TNT keeps adding drama to daily life

Apr 14 2014

As a follow-up of the previous print campaign, Duval Guillaume developed 4 new images that make all of us imagine how life becomes more ‘interesting’ when you add some drama to it.

TNT - Garden of EdenTNT Skunk
TNT Sumo Drama
TNT Surgery Drama

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What do pétanque, knitting and fishing have in common? Coke Zero finds out.

Mar 04 2014

Coke Zero - Just Add Zero - No Boules, no glory

When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,… they don’t get the glory soccer players get. But wouldn’t it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time.

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

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The video is part of the Coca-Cola Zero “Just Add Zero” campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.

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Jamming prime time TV shows to advertise BASE 4G

Mar 03 2014

Jammed prime time TV shows to advertise BASE 4G

During the last week of February Belgian TV shows suddenly jammed and a loading icon appeared, but there was no technical malfunction. It was a message from telecom operator BASE. A couple of seconds later it all became clear when the following appeared on screen: “You’re not used to waiting at home. So why wait when you’re on the move? With BASE 4G, you can surf everywhere as fast as at home.”

To accomplish this effect, TV billboards were used in a creative way at the beginning and ending of prime time shows.

The commercials are part of the ‘Surf as fast as if you where at home’ campaign from BASE. Because 4G speeds are comparable to those of your WiFi network at home.

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BASE

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