Gold, Silver & Bronze at the New York Festivals
Great news from New York: Duval Guillaume has won three awards in this year’s Advertising Awards at the New York Festivals: Gold for the Bazooka ‘Airbag’ ad, Silver for the TV commercial ‘Dad’ for the League of the Blind, and Bronze for ‘Never trust a Man’, a TV commercial we made for Mercator.
The New York Festivals is one of the major advertising awards and was organized for the 51st time this year. It received entries from over 70 countries that were judged by a Grand Jury consisting of no less than 246 creative directors from 48 countries.
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Duval Guillaume wins Gold in Cannes
At the Cannes Advertising Festival, Duval Guillaume has been awarded with a Golden Lion. The prize was handed out in the section ‘mobile phone advertising’ to the campaign ‘A Blind Call’ for the League of the Blind. With over 28.000 entries, the festival is the worlds biggest and most prestigious advertising award show.
Next to this Golden Lion, Duval Guillaume also received three Silver Lions. A Silver for Bazooka in both the Print and Poster section. And a Silver in the category Direct for a direct mailing for Scottex.
Douwe Egberts wins Golden Effie
Belgium’s leading coffee brand Douwe Egberts has won a Golden Effie Award with its ‘breakfast’ campaign, created by Duval Guillaume. The campaign succeeded in raising sales volume and market share, in reaching unseen likeability scores and in attracting new young consumers for the category.
Breakfast and morning use are key moments for coffee use. But the share of coffee in the morning had been declining for years. With the so called ‘Foccee’ campaign (dyslectic version of ‘coffee’), Douwe Egberts managed to turn this trend around. Each of the campaign waves had a significant effect both on sales (average +12%) and on share of stomach.
This year, Douwe Egberts has already been awarded at the CCB, and has been elected as Advertiser of the Year. The campaign has also been listed as Most Likeable campaign by both flemish as french speaking radio audiences.
Bronze Effie Award for Lotus
Lotus is the Belgian reference brand in biscuits and baked goods. With last year’s launch campaign for their new product gingerbread, Lotus succeeded to give the brand a new lease of life and at the same time claim leadership in this new category. The campaign took home a Bronze trophee at this year’s Effie Awards.
Gingerbread used to be a rather stuffy category with an ageing user base and was not attracting new consumers anymore. It was key to teach young Belgian consumers to eat gingerbread again. The point of departure was to position gingerbread as a good energy provider, containing sugar, but no fats.
The “energy” proposition came to life in a TV commercial of which the soundtrack became a real earwurm. Annoying to some, it definitely had a strong impact on many. The brand awareness reached new heights and the campaign managed to raise sales both for the new product and for the whole brand.
Duval Guillaume and Lotus are glad to already win an Effie with their very first campaign in their very first year of collaboration. The Belgian evergreen cookie brand is glad to be back and as the latest growth updates show, this is only the beginning.
“Viva Dexia!” voted best company film
Viva Dexia, the longest commerial in the history of Duval Guillaume, has been awarded at The Festival for Company Films. Viva Dexia was made for Dexia Bank and was used for internal training.
It is based on a well known tv-format where people have to overcome their fears. In the film we show how the people at Dexia can overcome their fear for having a closer and more open contact with their clients.
Viva Dexia is directed by Jan Matthijs and has a cast starring Sien Eggers, Gene Bervoets en Koen Van Impe. The jury of The Festival for Company Films consisted of directors, journalists and director Lieven Debrauwer, past winner at the Cannes Film Festival.
Tabasco makes public transport hot
Duval Guillaume Brussels and Tabasco have won a national competition to design the most creative bus. The competition was organised by De Lijn, responsible for public transport in Flanders, and its saleshouse LijnCom.
The winning bus will be used in real public transport in the city of Antwerp.
Cepifine chooses Duval Guillaume for European campaign
Cepifine is an international trade association representing the interests of fine paper producers in Europe. After a pitch, the association has chosen Duval Guillaume Brussels as its communication partner throughout Europe.
Duval Guillaume will develop through-the-line campaigns for 13 countries. Promoting fine paper products to various target groups such as paper buyers, consumers, media and students.
We’re very happy with this new client and are looking forward to put some fine work on paper.
2008 CCB Awards for Duval Guillaume
The Creative Club of Belgium organizes the annual Gala of the CCB Awards. The most creative ideas in marketing, communication and advertising are rewarded by the Belgian industry. The Gala CCB for 2008 took place in Knokke and was themed ‘Comme A Cannes Belgium’.
Duval Guillaume and its clients received many awards. Twenty-five statues were taken home by the Duval Guillaume offices in Antwerp and Brussels, including a Grand Prix. You can find a full overview below.
DE Senseo wins San Accent
DE Senseo received a San Accent for its recent Café Choco campaign, created by Duval Guillaume Brussels. The award is organized by the SAN (Stichting Adverteerdersjury Nederland) and is the most prestigious award for Dutch advertisers in the Netherlands.
Duval Guillaume reinforces online expert center
Duval Guillaume is reinforcing its online expertise by attracting more talent. In spring 2008 eight new faces will join our organization to provide an even better service to our existing and new clients.
In our full service agencies we’re not into lines, not above, below, nor through. Duval Guillaume is a place where ambitious advertisers and creative talents meet and build brands together. The online expert center represents people working on digital strategy, creative concepts, content in all its forms, user experience and webdesign & webdevelopment.
Michel Thysen is the new Online Manager in our Antwerp offices. He will be responsible for all new business and Client relations, as also for the team management and online strategy. Inès Van Lautem starts as a planning and traffic manager to match work with people. Geert Theys is the technical project manager we were looking for.
Gijs Hoppenbrouwers, Liesbeth Willaert and Manoël Sanchez are web producers (account managers) working on Belgian and international clients, such as Brussels Airlines, Topps, Nikon Europe and Leaseplan. Greet Jans will add value to our user experience team as an information architect. Mara Kockaerts works as a junior interface designer and Olivier Rocq starts as a web developer.
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