Duval Guillaume brings home 2 Effie Awards

At the 2015 Belgian Effie Awards, Duval Guillaume won a Silver Award for the awareness campaign against internet fraude it developed for Febelfin, the association of Belgian banks. The Jury also gave the campaign the award for the most insightful campaign of the year. 

This is the 19th Effie award for Duval Guillaume (18 Belgian Effies, 1 EuroEffie), again proof that creativity and effectiveness go hand in hand. As a reminder, the Febelfin campaign already got Gold at the Cannes festivals, Eurobest and the CCB. This 19th Effie award reconfirms Duval Guillaume’s undisputed record of Belgium’s most Effie-awarded agency since it started participating in 2001.

Number 3 agency at this year's CCB awards

At this year's CCB Awards, Duval Guillaume brought home 5 silver and 4 bronze awards for Stad Antwerpen, Ray-Ban, TNT, Re-born To Be Alive and Castello. With shortlists for BASE, Seth & Riley's Garage and Carlsberg Duval Guillaume came in third in this year's 'agency of the year' competition.


We'd like to congratulate all the winners and wish to thank all our clients for their trust in the agency.

Gouden Loeki: Coolblue in top 10 best commercials first quarter

Duval Guillaume’s TVC for Coolblue has been selected as one of the top 10 commercials in The Netherlands in the first quarter of 2015.


Coolblue offers help, no matter how extreme the situation gets.

The story ‘lawnmower’ is about a man whose lawnmower starts to turn against him and eventually haunts him. Coolblue puts its client service employees to work. By helping the poor man via email, twitter, and telephone, even when it is almost midnight, even on a Sunday.

Plan Belgium wins gold in Berlin

Duval Guillaume’s campaign for Plan Belgium has won gold at PromaxBDA, the international association for entertainment marketing professionals.

The Promax Awards are for TV trailers and promotion of television programmes on all European television stations. Our TV ad for Plan Belgium, in which underage girls hijack the commercial breaks to raise awareness for child marriage, won gold in the category ‘Social responsibility announcement spot’.

Watch the campaign here.  

Véronique Sels becomes Executive Creative Director at Duval Guillaume

Duval Guillaume has appointed Véronique Sels to lead the creative department. Next to Véronique, Koenraad Lefever will become Creative Director and Dries De Wilde Associate Creative Director. The duo has worked at Duval Guillaume for over 5 years, and has been responsible for most of the agency's creative success.

Véronique has won over 80 international awards, making her one of the most recognised and respected creatives globally. She started her career at DDB Brussels, where she has been named best Copywriter in Belgium for 3 consecutive years. After DDB, Véronique worked at agencies such as TBWA Paris and Air Brussels. In 2010, she joined the Publicis Groupe, as co-Chief Creative Officer at Marcel. In 2011, Marcel was named Agency of the Year at Eurobest.

Véronique loves to write, walk and more than everything, to breathe fresh air. She has published 3 novels and is working on her 4th one.

Create your own meme and save a life in the process

People create and share memes all the time. One of the most popular meme types are the #fail memes. With the Reborn meme generator you can turn these funny memes into life saving pictures.
By sharing your #fail moment with your friends you help raise awareness that 1 organ donor can save up to 8 lives. You might even convince some people to become a donor. Which makes you a life saver!

Discover more life saving user generated memes on http://www.rebornmeme.be/

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads.

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads. 

Belgium’s oldest entrepreneur to retire at the age of 89

She is selling her business on dewinkelwinkel.be, a new platform launched by AXA.

Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers.

After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small business is 55+, they do not have a successor in their own family. To help these entrepreneurs in their search, AXA launched dewinkelwinkel.be, an online platform which puts companies in the shop window.

To highlight this launch, AXA went in search of Belgium’s oldest entrepreneur. And this person is Ida Boonen, 89, and manager of clothes boutique Botex in Neerpelt. She is also looking for someone to take over her business via dewinkelwinkel.be. “A young girl aged 50 or so”, to say it in her own words.

Watch Ida’s story in Dutch or French here: