Create your own meme and save a life in the process

People create and share memes all the time. One of the most popular meme types are the #fail memes. With the Reborn meme generator you can turn these funny memes into life saving pictures.
By sharing your #fail moment with your friends you help raise awareness that 1 organ donor can save up to 8 lives. You might even convince some people to become a donor. Which makes you a life saver!

Discover more life saving user generated memes on http://www.rebornmeme.be/

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads.

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads. 

Belgium’s oldest entrepreneur to retire at the age of 89

She is selling her business on dewinkelwinkel.be, a new platform launched by AXA.

Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers.

After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small business is 55+, they do not have a successor in their own family. To help these entrepreneurs in their search, AXA launched dewinkelwinkel.be, an online platform which puts companies in the shop window.

To highlight this launch, AXA went in search of Belgium’s oldest entrepreneur. And this person is Ida Boonen, 89, and manager of clothes boutique Botex in Neerpelt. She is also looking for someone to take over her business via dewinkelwinkel.be. “A young girl aged 50 or so”, to say it in her own words.

Watch Ida’s story in Dutch or French here:

If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Sign up as an organ donor here: http://www.reborntobealive.be/

Too young to watch. Old enough to get married.

Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters.

Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Stop child marriage, become a Plan parent: http://www.planbelgie.be/

The Selfie Speeding Sign

As part of an awareness campaign to stop people from speeding, the city of Antwerp and Duval Guillaume created the Selfie Speeding Sign. Local residents are invited to upload two selfies and become a real life traffic sign.

Belgium already has traffic signs with animated smileys. Now these are replaced by selfies: one with a happy face and one with a disapproving glare.

After a couple of days, hundreds of selfies have been uploaded and used to stop people from speeding. The campaign immediately caught the attention of local and national media, and even BBC News picked it up.

Visit the campaign website (in dutch) here: http://www.graagtraag.be/ 

A pop-up museum where you can eat the art

In New York the ‘Eat the Art’ pop-up museum opens its doors to give Americans the opportunity to taste Castello, the best cheese from Denmark, in a very original way.
Famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and… eat the copied works of art. Over the course of two days, more than 500.000 visitors enjoyed the unique exhibition, of which 40.000 people actually tasted.

These are great times for creativity!

Passion and balls is all you need to enable stories to be told.
— Geoffrey Hantson

Last week Executive Creative Director Geoffrey Hantson was interviewed by Knack (Belgiums leading magazine). Discover the interview (in Dutch) here.

Want to hear it from Geoffrey himself? Watch this video of a lecture he gave last year as a chairman of the Loerie Awards in Capetown, South Africa.

Feel inspired? Or want to talk about it with Geoffrey? Feel free to reach out.

Twitter: @geoffreyhantson
Email: geoffrey.hantson@duvalguillaume.com

Creativity proves to be effective, again

Duval Guillaume awarded with one Gold Effie for Coca-Cola and one Silver Effie for Douwe Egberts

Last week two of our campaigns were rewarded at the prestigious EFFIE Awards. We received a gold Effie for our participation in the ‘Share a Coke’ campaign. The judges were specifically impressed with the campaign’s creativity and media strategy.

A silver EFFIE was rewarded for our ‘Coffee for Everyone’ campaign for Douwe Egberts. According to the jury we gave the brand more depth, warmth and credibility by increasing participation with the target audience. These awards confirm Duval Guillaume’s approach: creativity that stands out and helps our clients’ business to be more successful. We’d like to congratulate all winners and wish to thank our brave clients for their trust in the agency.

Yves Rocher – Read my Lips

Lipread the promocode and win the Cherry Oil Lipstick collection

Yves Rocher has a new lipstick collection: it’s made from 100% natural cherry oil and comes in 12 ravishing colours. To promote it, Yves Rocher is giving away a complete set every day. But to win you’ll have to lipread one of the many promo codes first. And even if you’re not the lucky one, your lipreading effort will still get you a 10% discount. So give it a try on http://www.yvesrocherlips.com.