News from Duval Guillaume

You can’t think about the sales without thinking about parking problems. These parking problems inevitably result in parking stress and frustration.

That’s why buscompany De Lijn placed parking stress punching balls in 11 major cities in Flanders. Every driver could ventilate his parking stress and received a free bus ticket. So their next trip to the city would be more relaxed.

Continue reading Buscompany De Lijn takes care of parking stress →

When you’re between 16 and 21 and you go on holiday with TMF Travel,
sightseeing is the last thing you have in mind. However since it’s mostly
your parents who pay for the trip, you have to give them a little proof of
some ‘cultural behaviour’ abroad. So TMF Travel put up a secret archive of
readymade holiday snaps – so you only need to spend a few minutes getting
the photos you need, not a whole day. The result? Happy parents, and more
party time.

Yesterday, on the closing night of the Cannes Festival, a bronze lion was given to the tv-campaign for the National Milk Board (VLAM).  The campaign consists of two commercials : Milk “Jumpers” and Milk “Freestyler”.

This brings us to a total of 4 lions and 9 shortlists after one week of judging. Please scroll down if you want to relive the week once more.

On the closing night of this year’s Cannes Festival, we have  four chances to get our fourth lion . The following tv-commercials are shortlisted : Spa Barissart “Barfight”, Mercator “Milkman”, Milk “Jumpers”, Milk “Freestyler”.

Continue reading 4 shortlists in film →

More good news. With tv still to be judged, here are another 2 bronze lions and 2 shortlists. The first bronze is for the the radio-commercial “crisis” for Brussels Airlines, the second bronze goes to De Lijn “business cards” in the category Direct. The latter also received a shortlist in Design. In print there was a shortlist for the the ad “motorcyclist” for Re-born to be Alive. 

Our Antwerp office has won a bronze lion this year. This time it was the
Komatsu mailing that secuded the Cannes Direct jury.

Awaiting the first official Cannes results, here is the final score for the New York Festivals. In total we won 2 Gold World Medals, 1 Silver and 3 Bronze.

Gold is for the ad “Save 8 lives” for Re-born to be Alive, both in print and in best use of media. Silver goes to the print campaign for Lazer Helmets. The Bronze awards are for De Lijn “Penguins” in best TV-animation, Komatsu in Direct and again Re-born for the print ad “Motorcyclist”.

Brussels Airlines wants complete transparency for its costumers, meaning no hidden costs and no unpleasant surprises. Today Brussels Airlines even goes one step further: instead of pushing single trip tickets, they simply give the price for a round trip ticket. In this way, you immediately know how much the flight will cost you. With this measure Brussels Airlines once again shows it is the low fare you can trust.

With 10 shortlisted campaigns, we hoped we would win at least one Clio Award during the Grand Gala in Las Vegas. In the end, we got 4 Clio Awards.

In Direct there was one silver for Komatsu with the campaign “Xtreme precision”. In the same category there was also a bronze for the business cards of public bus company De Lijn. The same campaign was also awarded a bronze in Design. Finally, the ad “Save 8 lives” for Reborn to be Alive won a third bronze in the print category.

From now on we think of Las Vegas as a place where you can lose your money but where you can win awards.

Continue reading 4 Clio Awards in Las Vegas →

Duval Guillaume has – again - been nominated for an EFFIE award. This time
it is the Antwerp division with the Weight Watchers campaign that has won a
bronze award. Here is the case. Enjoy.