News from Duval Guillaume

Every year De Lijn is looking for the right trigger to convince drivers to go to the city by bus instead of by car. This year they addressed drivers when it hurt most, while they were looking for that unfindable parking space.

With 2 more bronze lions in the categories film and interactive film, we end the week with 3 lions in total. The film lions both go to Telenet, the first for “Evi Naked”, the second for “Extras”, where we show how extras claim to be recognized in the street since the introduction of the sharp image of Telenet Digital tv.

The third bronze was won for a national radio campaign for Bongo giftboxes. In the commercial soap actor Herbert Flack plays the role of himself as an actor you can hire to open your x-mas presents.

Next to this, there were shortlists for De Lijn “nightbuses” in direct, Ché “Blowjob” in media and cyber, Spa “Barfight” in film, MTV “stayingalive.org” and Stallaert “ugliest building” in cyber.

This morning newspaper De Morgen scored a scoop with the first ever live radio commercial. A professional voice-over and a couple of musicians played the commercial live during Ornelis & Rogiers radio show on Q-music. The past days they had been rehearsing to fit their music and message within the assigned 30 seconds. Luckily they were backed-up by the enthusiasm and technical support of radio station Q-music.

This live radio commercial is De Morgen’s original way to announce its “Legendary Live Albums”, a new series of twelve legendary concerts of bands like Nirvana, Coldplay and Deep Purple. Readers of De Morgen can collect the live cd’s as from 26th June.

Normally radio commercials are delivered to the radio station perfectly recorded and mixed, with the correct words, music and jingle. For once the voice-over and musicians performed it live on air. The next days the recording of this live session will be broadcast again during the commercial breaks, including false notes and slips of the tongue.

We were already Belgium’s most awarded creative agency, but as of yesterday we’re also the agency with the most EFFIE awards from the last decade. Our three new awards take our grand total to 13 Belgian, 1 in The Netherlands and 1 European EFFIE. Proof that creative work built on consumer insights, strong ideas and credible promises results in stronger sales and even stronger brands. You can (re)discover all 15 cases below.

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• 2010: Lotus Speculoospasta (Lotus Bakeries) - Liefde geven is liefde krijgen.
http://www.vimeo.com/12547887
Download case here (in dutch)

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• 2010: Wakkere Bakker (VLAM) - Je haalt er meer dan brood alleen.

Download case here (in dutch)

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• 2010: Axa Bank – Redefining standards in turbulente tijden.
http://www.vimeo.com/12547866
Download case here (in dutch)

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• 2009: Weight Watchers - Speel ze kwijt, voor altijd.

Download case here (in dutch)

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• 2008: Douwe Egberts (Sara Lee Coffee & Tea Belgium) - Fokkie!

Download case here (in dutch)

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• 2008: Lotus Peperkoek (Lotus Bakeries) - Want een zwak moment komt altijd ongelegen.
http://www.vimeo.com/12547607
Download case here (in dutch)

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• 2007: Come a casa (Ter Beke) - Naturalmente.
http://www.vimeo.com/12547569
Download case here (in dutch)

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• 2005: Spa Reine (Spadel) - Het zuiverende water.

Download case here (in dutch)

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• 2004: Come a casa (Ter Beke) - Lekker snel is lekker vers.
http://www.vimeo.com/12547479
Download case here (in dutch)

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• 2003: Belgacom ADSL (Belgacom) - En je bent het wachten niet meer gewoon.
http://www.vimeo.com/12547291
Download case here (in dutch)

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• 2003: Humo (Sanoma Magazines) - Die ochtend in de krantenwinkel.

Download case here (in dutch)

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• 2003: Senseo (Douwe Egberts & Philips) - Een sensationeel succes.
http://www.vimeo.com/12666278
Download case here (in dutch)

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• 2002 EACA: Senseo (Douwe Egberts & Philips) - Never disturb someone having a Senseo.
http://www.vimeo.com/12666257
Download case here (in english)

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• 2001: Dexia Bank - Niet langsgaan bij het Gemeentekrediet, ge meent dat toch niet.
http://www.vimeo.com/12547264
Download case here (in dutch)

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Duval Guillaume: Most Awarded Belgian Agency of the Decade.
Download all cases here

From now on, readers of De Morgen can express their opinion in the completely restyled opinion page “De Gedachte”. No need to demonstrate in the street anymore if you don’t agree with something.

During the Belgian advertising awards (CCB awards), Duval Guillaume was called on stage 19 times. Awards were won in almost all categories for almost all major clients. The annual gala took place in the casino of Knokke and on the adjacent beach, giving the ceremony a playful reference to the advertising festival of Cannes.

Here is the list with winning work : Gold for Brussels Airlines “Crisis”, Vlam Milk “freestylers and jumpers”, Vlam Milk “Leon” in innovative and best use of tv and GAIA “menu 1 and menu 2”. Silver for De Lijn “resto tickets”, Spa Barissart “Barfight”, Stallaert “The ugliest Building of Belgium” and Douwe Egberts “Fokkie in the dictionary”. Bronze for Telenet “Evi Naked”, Bongo “Herbert Flack does radio”, AXA “windowcleaner” and AXA “poles”.

This overall result got Duval Guillaume Brussels on the second place in the ranking of Agency of the year, Duval Guillaume Antwerp got ranked fifth.

We all know milk keeps you flexible. To stress this benefit, the Flemish Milkboard (VLAM Melk) developed its own version of the world famous Twister game. Everyone can order his version of the “Melktwister” on www.drinkmelk.be. Don’t forget to drink milk before you start playing.

If you take the bus or tram, you are already thinking about the environment. With the Green Pass (Bospas) you get the chance to do an extra effort for nature. For each Green Pass sold, public bus company De Lijn will plant one tree. And with 10.000 Green Passes sold already, we can start making plans to plant a real forest. The flyers announcing this action were distributed online, in order to save trees

To promote the fact that mtv.be is the best place to discover new music we created this spot to show how new trends are – euh – formed.

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