Knorr and Duval Guillaume bring an element of surprise back to your kitchen

At the beginning of March, we announced a forthcoming campaign for Knorr. The goal: encourage consumers to diversify by introducing them to a new way of eating.

In fact, the average Belgian only knows how to cook 12 different species, whether it be meat or vegetables. As part of its new positioning, exemplified by its Future 50 program, Knorr wanted to highlight foods that are still underused in our kitchens that are better for our health and have a lesser impact on the environment.

To highlight these products, we relied on the talents of Studio Wauters to produce elegant photos that compliment a collection of surprising headlines.

The campaign comes to life across bus shelters, POS and social media. We also added a public relations component with the help of Tribe Agency. An activation working with Spice Agency was also created within Brussels South train station.


Three new talents at Duval Guillaume

Koenraad Lefever, Creative Director, strengthens his creative team with the French speaking team, Simon Detournay and Célestin Metens (formerly Secondfloor & Leo Burnett Brussels).

“For us, Duval Guillaume has always been like the Harley Davidson of advertising agencies” says the team. “Joining such a creative and ambitious team is an opportunity that we could not miss. We are very happy to be part of this agency which, since our first days of school, has always been a legend for us”.

The commercial department welcomes Axelle Gontier (formerly Publicis Brussels & Bananas), who will be Account Manager on the Arla Foods and Greenpeace brands. “Working in a company in line with its values ​​and ambitions is essential to me. Duval Guillaume quickly became an obvious choice: many rich projects (both strategically and creatively speaking), demanding and attentive clients, and above all, a united and humble team with very complementary personalities”.

Knorr & Duval Guillaume, a collaboration with surprising flavours

After consultation, Knorr (Unilever) chose Duval Guillaume to design a brand campaign.

The goal: to translate the new global mission of the brand locally for the Belgian consumer.

Thomas Blomme, Brand Manager Cooking Products at Unilever: “We are reaching a critical point in our planet’s ability to feed a growing population in a healthy and sustainable way. As one of the largest food brands in the world, Knorr has the ability to be a driving force behind a more resilient food system, and inspire consumers to diversify their cooking and eating repertoires. Duval Guillaume seduced us with an activation proposal that creatively translates our new brand philosophy for consumers. ”

As for the PR component, Tribe Agency, a public relations agency based in Brussels and specialized exclusively in the field of food & beverage, was called in for additional support.

The campaign is expected in April 2019.

Double commercial reinforcement: welcome Anaïs & Rocio!

Anaïs Lavie will take on the role of Senior Account Manager, having previously worked for Publicis Brussels and McCann/air on brands such as Orange, Oasis, Nestlé and L’Oréal. She will be responsible for various accounts within the agency including AXA Insurance, Bundesliga and Arla Foods.

Meanwhile, Rocio Servide will be Account Executive in the team of Anaïs Lavie and Steven Boen. Rocio’s path took her off the beaten track before before returning to her studies in communication, founding the coffee bar Palanca in Antwerp whilst also working as a makeup artist on the side.

“I am delighted to reunite with Anaïs after our previous collaborations at McCann and Publicis Brussels. Her knowledge of brands and desire to make beautiful campaigns perfectly match our own ambitions and our corporate culture. The atypical profile of Rocio also seduced us, we are certain that her life experience and her previous projects will make her a more “rock’n roll” account, with a fresher perspective on the job. “ Jessica Danese, Managing Partner.

Jorian Vanvossel is our new Strategic Director

Duval Guillaume gets new talent onboard: Jorian Vanvossel (ex-DDB Brussels and These Days Y&R) will now lead the strategic department. Jorian has previously been partially responsible for clients such as BNP Paribas Fortis, Telenet, IKEA, Audi and

“After an exciting period at DDB, the opportunity arose to join an icon of Belgian advertising. At Duval Guillaume I have found a unique vibe, supported by a warm team with the drive to make challenging work every day ” explains Jorian. “In combination with the progressive structure of Publicis One, Duval Guillaume is well prepared for the coming years to grow their client base with result-oriented campaigns tailored to both brands and consumers.”

Duval Guillaume goes rabbit!

Since the end of 2017, Duval Guillaume has been one of the pool of agencies that are consulted for full service missions for the various brands of Vlam.
In that context, we won the first pitch for the promotion of rabbit.
The contract is for a period of three years. The campaign will be on display from February.

Meet Elke, our new Leading Lady

After 8 years as Account Manager at LDV, 4 successful years as International Account Director at Duval Guillaume and 2,5 years as Managing Director at Happiness Brussels, Elke Janssens returns to her old love, Duval Guillaume. Together with Jessica Danese and Koenraad Lefever, she takes over the daily management of the agency as Managing Director.

Elke Janssens: “At Happiness I received interesting opportunities, but my intense longing for Duval Guillaume turned out to be too big. This beautiful and iconic brand with top strategic and creative work is where my heart really lies. The wonderful clients, the unique team and the unremitting drive to make remarkable work that has a positive impact on the brands’ business are the reasons why I absolutely want to take on this hugely exciting challenge. In addition, it is also enormously enriching to have access to all talents, expertise and tools within the Publicis One structure.”

Koenraad Lefever: “With the arrival of Elke a new chapter is breaking for Duval Guillaume. She knows the DNA of the agency through and through and knows like no other how to combine interesting creation with an incredible client service. That we are happy with her arrival is an understatement.”

Karel Vinck, Chief Digital Brands & Integration, Publicis One: “With Elke on board Duval Guillaume now has a strong management team that is ready for the future. Elke is a strong and senior profile with a healthy dose of ambition and I am very happy to have her back in our ranks.


Gold Lion for Red Cross Flanders

Merry Christmas from Syria for Red Cross Flanders received a Gold Lion in the prestigious Film Craft category. The goal of the campaign was to raise awareness on the help Red Cross Flanders is offering in Syria, while most organizations were leaving the warzone. We would like to thank our client for their trust, the creative team for their outstanding work and everyone else who worked on this project.

Duval Guillaume wins twice with Red Cross Flanders at CB Awards this year

BAM! At this year’s CB Awards, we brought home 2 silver and 1 bronze award for the Merry Christmas from Syria & Crosses campaign we developed for Red Cross Flanders. These campaigns received these awesome awards in the categories Film, Film Craft & Interactive. We would like to thank the team for the hard work, congratulate all winners and give a big shout out to our clients for their trust in our agency.

The City of Antwerp makes some ‘dramatical’ changes

This summer major road works take place in the city of Antwerp. The famous square in front of the Antwerp Opera will be blocked. This campaign encourages everyone to visit the website in order to find alternative manners to reach your destination in Antwerp.

Duval Guillaume and AXA win at Belgian Corporate Video Festival

ALLRIGHTY! We just got awarded at the Belgian Corporate Video Festival with the Unintended Invite campaign for AXA Insurances. We won this award in the corporate communication category.

Raising your kids can be #notperfect

During the Week van de Opvoeding, De Opvoedingslijn launched their new website. So we needed to create a little online buzz.

On social media we tend to show the best version of our lives. We share our best meals, our greatest trips and the cutest pictures of our kids.

With #notperfect, De Opvoedingslijn encouraged parents to share their not-so-perfect moments with their kids.

Social influencer Erika Van Tielen kickstarted the campaign and lots of parents followed. 

So did the online media, newspapers and radio stations. 

Wood D&AD pencil for Merry Christmas from Syria

WHOOP WHOOP! Yesterday, our campaign ‘Merry Christmas from Syria’ for Red Cross Flanders was granted a Wood Pencil at the D&AD awards.

The online film received this prestigious award in the category Film Advertising Crafts / Use of Music for Film Advertising.

We would like to thank our client Red Cross Flanders for their believe in our agency.

Seasons Greetings from The Red Cross leave no one indifferent

With the help of Belgian ad agency Duval Guillaume, The Red Cross Flanders has launched a deeply moving video this holiday season: a classic feel-good Christmas tune accompanied by the harsh current reality in Syria leaves few unaffected.

The conflict in Syria is about to go into its sixth year. More than half of the population has fled, 13.5 million people need humanitarian aid and another five million inhabitants find themselves stuck in hard-to-reach areas. The only constant in the Syrian conflict, the biggest humanitarian crisis since WW II, is the presence of the International Red Cross (ICRC) and the Syrian Arab Red Crescent (SARC). 

Duval Guillaume supports Viva for Life

From 17 till 23 December Viva for Life takes place for the fourth time. Three presenters from the VivaCité radiostation are locked in a glass studio for six days to raise funds for young children and families living in poverty. Instead of developing a campaign that focuses on children that live in poverty, Duval Guillaume focused their campaign on “normal” kids discovering and doing things for the first time – and hating it: like eating sprouts and going to the dentist. Growing up is not easy. But it’s even harder if you grow up without enough means.

See the ad here:

Flair sharpens its image with Duval Guillaume

The Belgian women’s magazine Flair aims to inspire women to turn their dreams into plans. With the digitalisation in mind, Flair does not want to restrict itself to being just a magazine, but additionally wants to create a strong online presence offering both content and products. It’s Flair’s aim to become top of mind with women between the ages of 18 and 35. In order to get a refreshingly new view on the future of the brand and to ensure the latest techniques regarding digitalisation of the magazine market are employed to its full potential, Flair organised a pitch. After consulting several different agencies, Duval Guillaume came out as the most suitable partner. A reconfirmation of Flair’s trust in the agency, since Duval Guillaume has been Flair’s advertising partner for the last 13 years.

Kids take over parents’ websites

Cyber crime is a hot topic and completely underestimated by small businesses. To raise awareness on the risks of cyber crime, Duval Guillaume and AXA Insurances trained some kids to take over their parents’ websites. The parents – not knowing their kids had been trained – are completely taken by surprise when being confronted with their kids “work”.

Iconic Airline Air France has landed at Duval Guillaume

Air France has partnered with Duval Guillaume to jointly launch a series of activation campaigns in Belgium. The iconic airline intends to regain its top-of-mind positioning amongst people in the north of the country as the most convenient companion for overseas travel.

Air France selected the Belgian agency because of a shared vision for the brand, as well as its exceptionally strong strategic approach.

Ellen Schouppe, Campaign Manager at Air France: “We believe that with Duval Guillaume we have found the most suitable partner to develop these activation campaigns. Being a Belgian office with substantial knowledge of the Belgian consumer can only add value to the Air France brand within Belgium.”

The campaign will emphasise the convenience of the airline for the Flemish traveler: a trip with Air France begins at Brussels South train station, where all luggage can already be checked in for the final destination.

The first of several activations will launch towards the end of November/beginning of December.

Besides money and blood, you can now also donate applicants to Red Cross Flanders.

45: The number of (job) vacancies at Red Cross Flanders at the moment.
The organisation doesn’t only need socially dedicated volunteers but also true professionals, like executive and management functions. Since most applicants tend to fall under this first category, Red Cross Flanders has difficulties to fill its vacancies.

That’s why we published an open letter in three major national newspapers in which the CEO of Red Cross Flanders communicates an open call to his fellow managers: “Donate your applicants who didn’t get the job, we are looking for the same profiles.”

The open letter didn’t go unnoticed.

In the first 24 hours after publication, the national news picked up the story resulting in primetime coverage on radio, blogs, print and TV which led to several companies such as security group G4S promising a structural collaboration. We are sure more will follow soon.

Duval Guillaume and Publicis 133 develop first international advertising campaign for Scotch & Soda

Following a pitch conducted earlier this year, Publicis 133 and Duval Guillaume won the Scotch & Soda account, a renowned Dutch fashion brand.

The two agencies have joined forces to unite their unique strengths and skills: Publicis 133 for its creativity, culture, luxury and fashion brands and expertise in crafting beautiful campaigns and Duval Guillaume for its ability to fundamentally reframe brands based on strong strategic insights and digital activation ideas that leave no one indifferent.

Scotch & Soda’s first integrated brand campaign is a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections are born when its designers begin their journey to unearth remarkable finds that spark the creation process back home. This could lead them anywhere in the world, and the discovery could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘From Amsterdam, From Everywhere.’

Shot by Emma Summerton and styled by Ondine Azoulay, the campaign features Amsterdam born model and star Imaan Hammam and Naleye Junior. Both were asked to join the Scotch & Soda family because of their worldly yet Amsterdam roots. Models Ellen de Weer (BE), Laura Julie (DK), Ryad Slimani (FR), Ryan Keating (CAN) complete the line-up.

The campaign will run in print, out of home as well as online through a film. The media focus is Germany and the Netherlands – where the brand will concentrate its growth strategy over the next three years.