News from Duval Guillaume

A launch campaign worth talking about for a TV channel worth talking about: TNT

After april 10th, the Flemish television landscape will never be the same. American drama station TNT Benelux (Turner Television Network) has taken its first tentative steps on Flemish soil. Their tagline: We know drama. And this is how we announced it.

Amsterdam is famous for it’s red light district. A lot of tourists walk around and have a look at this curious neighbourhood. They often see the prostitutes as a kind of entertainment, every day hundreds of ‘windowshoppers’ from all over the world take a stroll on the Amsterdam canals. Not that long ago they got to see this:

With this campaign Stop The Traffik wants to make people aware that a lot of these girls are victims of human trafficking and end up in prostitution against their will.

In March 2012 EA released SSX extreme snowboarding and invited gamers to defy reality. But before SSX officially hit the slopes in Belgium, EA wanted us to generate extra buzz and free press.

Our idea? SSX Shakes, an exclusive event for a limited audience of popular bloggers and journalists. During the event, we brought them in the right mood with booze, snowboarding, music, chicks, tricks… and game play. But there was more. On the slope we placed a cocktail bar. Our invitees first had to choose 1 of the cocktails that were all named after a typical snowboard trick. The cocktails however, were not shaken by bartenders but by pro-riders who performed the corresponding snowboard trick and handed it over freshly shaken. Afterwards every blogger and journalist received a personalized movie with the making of his SSX shake to share with friends, fans & followers.

Watch the movies and photos on ssxshakes.be.

To promote the new ‘Scrabble Trickster’ – a new and rejuvenated version of the original Scrabble – we introduced the social media game ‘Twitterscrabble’ for our client Mattel. Write the highest scoring Scrabbletweet with the 100 available random characters and every day the highest scoring ScrabbleTweet wins a Scrabble Trickster. Written in correct Dutch that is ;-)

You can join in (Dutch only for now) at www.twitterscrabble.be

Duval Guillaume Modem and women’s magazine Flair have been awarded a Gold Facebook Studio Award for the Flair Fashiontag campaign. With the Facebook Studio Awards, Facebook – together with a panel of industry leaders – set out to celebrate initiatives that use Facebook in the most innovative way for marketing and communication purposes. Only 10 agencies worldwide

Starting from the insight that the primary source of fashion inspiration for women is each other, the Flair Fashiontag Facebook application leverages the well-known Facebook functionality of tagging pictures but changes the purpose of the tags. You don’t tag people, you tag their clothes. The best fashiontags are displayed in the Fashiontag gallery on Facebook, and the most interesting ones end up in the magazine. This way, a constant interaction between the Flair fan page on Facebook and the magazine is created.

This celebration follows another great recognition of last month, when the Flair Fashiontag was awarded Belgian Campaign of the Year at the annual Merit Awards.

For Duval Guillaume Modem, this is a great industry recognition for their enduring efforts to push the boundaries of communications and media.

’29 differences that really make a difference, only at Center Parcs’ is the theme of the new Center Parcs campaign. Aim is to emphasize the uniqueness of Center Parcs. To do that every TV commercial stresses one difference, it points out one item that can only be found at Center Parcs.

“Neigbour” highlights the huge windows and still 100% privacy. While “Clumsy couple” highlights the fact that children are always safe, even in the superfast Wild Water Rapid River. The campaign will be aired in The Netherlands and Flanders (Belgium). Here are both commercials:

Discover all the differences at www.centerparcs.be/29verschillen

In 2011 the Alfa Romeo MiTo and Giulietta achieved both 5 stars on the Euro Safety Test. This maximum score of 5 stars makes them the safest cars in their class.Instead of making a temporary campaign about this achievement, we decided to develop something more permanent and useful: the Alfa Romeo Crash Proof Folder. A free desktop application that protects all your digital files against a computer crash. Forever. So when you have a fatal computer crash, you just have to reinstall the crash poof folder on your new system and all your protected files will be visible again. From now on you’re not only protected against a car crash, but also against a computer crash.

Download at www.crashprooffolder.be

SOS Children’s Villages is calling on unborn babies in Belgium, to do something about the thousands of unborn babies in Africa that do not survive their own birth. Pregnant mothers have been recruited to use the in utero movements of their unborn children to paint pictures, which are then sold to raise funds. You can bid on the works on www.unbornartists.com. The exhibition will soon be displayed in the gallery of Isabelle de Borchgrave.

SOS children’s villages also provides do-it-yourself-packs for mothers who want to make an artwork with their unborn baby, at home. They can use it to decorate the baby’s room or even use the artwork as a birthcard. The do-it-yourself packs are being sold online, in hospitalshops and at several gynaecology practices.

‘De Opvoedingslijn’ is a Flemish advice hotline for parents with out of control kids. Last year they had Little Robin go mad in a shopping mall, this Christmas a children’s choir was singing christmas carols with out of control lyrics… enjoy!

As the year-end holidays approach, the ACC (the Belgian Association of Communication Companies) is launching a new initiative to support the profession. Following last year’s Virtual Strike, this year the ACC decided on a positive incentive called the ‘Lorem Ipsum Take-Over’, an idea that we developed for them.

Via the ‘Lorem Ipsum Take-Over’ tool, the ACC is seeking to continually remind both advertisers and advertising agencies that the best guarantee of excellent work is still a sustainable, long-term professional relationship. The ACC is striving to send a strong positive signal to advertisers that a pitch is not always the ideal way to draw the best from the agencies.

The ACC itself is not so much launching a campaign with the ‘Lorem Ipsum Take-Over’, but rather a long-term approach. The free, downloadable tool automatically replaces all Lorem Ipsum dummy texts with an ACC text that reminds advertisers of the importance of long-lasting professional relations.

In total 43 agencies are participating in the ACC’s Lorem Ipsum Take-Over. Find the tool (and more information) at www.accbelgium.be/loremipsum