Gouden Loeki: Coolblue in top 10 best commercials first quarter

Duval Guillaume’s TVC for Coolblue has been selected as one of the top 10 commercials in The Netherlands in the first quarter of 2015.


Coolblue offers help, no matter how extreme the situation gets.

The story ‘lawnmower’ is about a man whose lawnmower starts to turn against him and eventually haunts him. Coolblue puts its client service employees to work. By helping the poor man via email, twitter, and telephone, even when it is almost midnight, even on a Sunday.

Plan Belgium wins gold in Berlin

Duval Guillaume’s campaign for Plan Belgium has won gold at PromaxBDA, the international association for entertainment marketing professionals.

The Promax Awards are for TV trailers and promotion of television programmes on all European television stations. Our TV ad for Plan Belgium, in which underage girls hijack the commercial breaks to raise awareness for child marriage, won gold in the category ‘Social responsibility announcement spot’.

Watch the campaign here.  

Véronique Sels becomes Executive Creative Director at Duval Guillaume

Duval Guillaume has appointed Véronique Sels to lead the creative department. Next to Véronique, Koenraad Lefever will become Creative Director and Dries De Wilde Associate Creative Director. The duo has worked at Duval Guillaume for over 5 years, and has been responsible for most of the agency's creative success.

Véronique has won over 80 international awards, making her one of the most recognised and respected creatives globally. She started her career at DDB Brussels, where she has been named best Copywriter in Belgium for 3 consecutive years. After DDB, Véronique worked at agencies such as TBWA Paris and Air Brussels. In 2010, she joined the Publicis Groupe, as co-Chief Creative Officer at Marcel. In 2011, Marcel was named Agency of the Year at Eurobest.

Véronique loves to write, walk and more than everything, to breathe fresh air. She has published 3 novels and is working on her 4th one.

Create your own meme and save a life in the process

People create and share memes all the time. One of the most popular meme types are the #fail memes. With the Reborn meme generator you can turn these funny memes into life saving pictures.
By sharing your #fail moment with your friends you help raise awareness that 1 organ donor can save up to 8 lives. You might even convince some people to become a donor. Which makes you a life saver!

Discover more life saving user generated memes on http://www.rebornmeme.be/

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads.

The reborn meme generator is part of an integrated campaign that also consists of an online video and a series of print ads. 

Belgium’s oldest entrepreneur to retire at the age of 89

She is selling her business on dewinkelwinkel.be, a new platform launched by AXA.

Ida Boonen is 89 which makes her the oldest active entrepreneur in Belgium. When she turns 90 she wants to stop though. That is why she is looking for someone to take over her clothes boutique in Neerpelt (Belgium). She is doing this on dewinkelwinkel.be, a new platform for entrepreneurs at the end and start of their careers.

After a survey involving her enterprising customers, AXA discovered a pressing problem for small companies: a lack of successors. Although the majority of self-employed persons with a small business is 55+, they do not have a successor in their own family. To help these entrepreneurs in their search, AXA launched dewinkelwinkel.be, an online platform which puts companies in the shop window.

To highlight this launch, AXA went in search of Belgium’s oldest entrepreneur. And this person is Ida Boonen, 89, and manager of clothes boutique Botex in Neerpelt. She is also looking for someone to take over her business via dewinkelwinkel.be. “A young girl aged 50 or so”, to say it in her own words.

Watch Ida’s story in Dutch or French here:

If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Sign up as an organ donor here: http://www.reborntobealive.be/

Too young to watch. Old enough to get married.

Every two seconds a girl is forced into marriage. See how those girls took over ‘age warnings’ in prime time on national television and in movie theaters.

Every minute 27 girls are forced into marriage. That’s one every two seconds. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Stop child marriage, become a Plan parent: http://www.planbelgie.be/