Iconic Airline Air France has landed at Duval Guillaume

Air France has partnered with Duval Guillaume to jointly launch a series of activation campaigns in Belgium. The iconic airline intends to regain its top-of-mind positioning amongst people in the north of the country as the most convenient companion for overseas travel.

Air France selected the Belgian agency because of a shared vision for the brand, as well as its exceptionally strong strategic approach.

Ellen Schouppe, Campaign Manager at Air France: “We believe that with Duval Guillaume we have found the most suitable partner to develop these activation campaigns. Being a Belgian office with substantial knowledge of the Belgian consumer can only add value to the Air France brand within Belgium.”

The campaign will emphasise the convenience of the airline for the Flemish traveler: a trip with Air France begins at Brussels South train station, where all luggage can already be checked in for the final destination.

The first of several activations will launch towards the end of November/beginning of December.



45: The number of (job) vacancies at Red Cross Flanders at the moment.
The organisation doesn’t only need socially dedicated volunteers but also true professionals, like executive and management functions. Since most applicants tend to fall under this first category, Red Cross Flanders has difficulties to fill its vacancies.

That’s why we published an open letter in three major national newspapers in which the CEO of Red Cross Flanders communicates an open call to his fellow managers: “Donate your applicants who didn’t get the job, we are looking for the same profiles.”  

The open letter didn’t go unnoticed.

In the first 24 hours after publication, the national news picked up the story resulting in primetime coverage on radio, blogs, print and TV which led to several companies such as security group G4S promising a structural collaboration. We are sure more will follow soon.

Duval Guillaume and Publicis 133 develop first international advertising campaign for Scotch & Soda

Following a pitch conducted earlier this year, Publicis 133 and Duval Guillaume won the Scotch & Soda account, a renowned Dutch fashion brand.

The two agencies have joined forces to unite their unique strengths and skills: Publicis 133 for its creativity, culture, luxury and fashion brands and expertise in crafting beautiful campaigns and Duval Guillaume for its ability to fundamentally reframe brands based on strong strategic insights and digital activation ideas that leave no one indifferent.

Scotch & Soda's first integrated brand campaign is a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections are born when its designers begin their journey to unearth remarkable finds that spark the creation process back home. This could lead them anywhere in the world, and the discovery could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: ‘From Amsterdam, From Everywhere.’


Shot by Emma Summerton and styled by Ondine Azoulay, the campaign features Amsterdam born model and star Imaan Hammam and Naleye Junior. Both were asked to join the Scotch & Soda family because of their worldly yet Amsterdam roots. Models Ellen de Weer (BE), Laura Julie (DK), Ryad Slimani (FR), Ryan Keating (CAN) complete the line-up.

The campaign will run in print, out of home as well as online through a film. The media focus is Germany and the Netherlands - where the brand will concentrate its growth strategy over the next three years.

Duval Guillaume wins gold and bronze at the Cannes Lions Festival

Three awards for Duval Guillaume at the Cannes Lions for the Waiting Lines campaign for Re-born to be Alive: a Gold PR Lion, a Bronze Media Lion and a Bronze Film Lion. Aim of the campaign was to raise awareness on organ donation. Duval Guillaume developed an online movie in which they made a very special offer to people standing in line at the opening of the Brussels Apple store. 

The city of Antwerp - Trash Tunes

The city of Antwerp throws Snoop Dogg, Tina Turner and K3 in the trash bin.

The city of Antwerp engages in a lot of activities to keep the streets of the city clean. But a clean city is a shared responsibility. The existing trash bins are very much integrated in the streetscape, and are therefore not easy to notice. To raise the awareness amongst the visitors and the people living in Antwerp, Duval Guillaume came up with a unique initiative: we transformed their trashbins into vintage jukeboxes, that play music when you throw garbage in.


Proud to announce we made it to the list of Effie finalists with our campaign “Helpt helpen” for Rode Kruis-Vlaanderen. Thirteen campaigns out of the thirty-five were selected as finalists, of which four in non-profit. Jury chairman this year was Ignace Heyman, COO of Lotus Bakeries. The Effie Effectiveness Forum will take place in Brussels on June 9, and will be followed by the Effie Awards Ceremony.

Bold movie for World Red Cross Day

8 May is World Red Cross Day, the perfect time to create some buzz around the organisation that helps and saves people around the world, every day. Duval Guillaume created a movie to confront people with the enormous impact of the Red Cross on society. With an enumeration of bold historical figures of people killed by other crosses from different religions, parties or tendencies, the comparison is made with the dazzling amount of people saved by the Red Cross. This online movie is targeted at young people, since the Red Cross is looking for a new wave of volunteers.

Skyrocket your likes with the new selfie trick

Yves Rocher is a worldwide cosmetics and beauty brand - relentlessly striving to be at the forefront of trends. The new selfie face, the Fish Gape, was a gift from heaven when they called upon creative agency Duval Guillaume to launch six new lipstick colours of their Cherry Oil range. Central to the online campaign is the Fish Gape Aid. An online application that helps the social media generation to master the Fish Gape to perfection, using your webcam or smartphone camera. This new pose together with one of the six new lipstick colours promises you superior glam level. As their (deliberately exaggerated) launch film says ‘…perhaps the tool of the century’. Six new and fashionable lipstick colours along with a brand new selfie face… land together in the campaign line ‘Keep your lips trendy’.
Adios Duck Face!

Visit yvesrocherfishgape.com

Duval Guillaume wins bronze on the Best of Activation Awards for hacking famous politician’s Twitter account

Proud! We won bronze at the Best of Activation Awards in the category Direct one-to-one, for our WTF Tweets campaign for the Opvoedingslijn. To raise awareness around the fact that you can also consult the Opvoedingslijn when it comes to kids and the use of smartphones and social networks, we created an online stunt where we took over the Twitter account of the politician Wouter Beke. We made people believe that Beke’s 9 year old daughter took hold of his smartphone and was writing weird tweets and sending strange images. In less than one hour, the tweets were retweeted more than a thousand times. It made the news and was picked up by online press, radio, newspapers and TV.