At the beginning of March, we announced a forthcoming campaign for Knorr. The goal: encourage consumers to diversify by introducing them to a new way of eating.

In fact, the average Belgian only knows how to cook 12 different species, whether it be meat or vegetables. As part of its new positioning, exemplified by its Future 50 program, Knorr wanted to highlight foods that are still underused in our kitchens that are better for our health and have a lesser impact on the environment.

To highlight these products, we relied on the talents of Studio Wauters to produce elegant photos that compliment a collection of surprising headlines.

The campaign comes to life across bus shelters, POS and social media. We also added a public relations component with the help of Tribe Agency. An activation working with Spice Agency was also created within Brussels South train station.