Air France has partnered with Duval Guillaume to jointly launch a series of activation campaigns in Belgium. The iconic airline intends to regain its top-of-mind positioning amongst people in the north of the country as the most convenient companion for overseas travel.

Air France selected the Belgian agency because of a shared vision for the brand, as well as its exceptionally strong strategic approach.

Ellen Schouppe, Campaign Manager at Air France: “We believe that with Duval Guillaume we have found the most suitable partner to develop these activation campaigns. Being a Belgian office with substantial knowledge of the Belgian consumer can only add value to the Air France brand within Belgium.”

The campaign will emphasise the convenience of the airline for the Flemish traveler: a trip with Air France begins at Brussels South train station, where all luggage can already be checked in for the final destination.

The first of several activations will launch towards the end of November/beginning of December.