Proud! We won bronze at the Best of Activation Awards in the category Direct one-to-one, for our WTF Tweets campaign for the Opvoedingslijn. To raise awareness around the fact that you can also consult the Opvoedingslijn when it comes to kids and the use of smartphones and social networks, we created an online stunt where we took over the Twitter account of the politician Wouter Beke. We made people believe that Beke’s 9 year old daughter took hold of his smartphone and was writing weird tweets and sending strange images. In less than one hour, the tweets were retweeted more than a thousand times. It made the news and was picked up by online press, radio, newspapers and TV.