From 17 till 23 December Viva for Life takes place for the fourth time. Three presenters from the VivaCité radiostation are locked in a glass studio for six days to raise funds for young children and families living in poverty. Instead of developing a campaign that focuses on children that live in poverty, Duval Guillaume focused their campaign on “normal” kids discovering and doing things for the first time – and hating it: like eating sprouts and going to the dentist. Growing up is not easy. But it’s even harder if you grow up without enough means.
See the ad here: